Best SEO Blogs in 2023: Your Ultimate List

Search Engine Optimization (SEO) is an essential skill to acquire.

Whether you’re doing SEO for your business or someone else’s business, the long-term benefits of applying it will surpass your initial investment in learning it by a considerable margin.

But what’s great about SEO is that anyone can learn it for free.

With so many blogs and resources on the web that won’t cost you a dime, you can quickly learn how to optimize your website from the comfort of your home. 

In this guide, we’ll explore the 22 best SEO blogs to help you boost your knowledge.

An Overview of SEO Blogs

Before we dive right into the top SEO blogs, we’ll give you a brief overview of how they can benefit you.

What Is an SEO Blog?

SEO blogs are a comprehensive guide and an excellent introduction to the world of search engine optimization.

Not only are they ideal for beginners because of the valuable information they offer for free, but they also offer a wide range of SEO tools that are otherwise challenging to attain.

Many top SEO blogs are mainly intended for beginners and have detailed guides on content digital marketing, keyword research, link building, etc.

Meanwhile, some are best suited for professionals with their advanced SEO tools and information about technical site audits, organic traffic, content creation, and more.

Why Are SEO Blogs Important?

SEO can be costly to learn, especially if you’re still a beginner.

From online courses to large guidebooks, learning all the ins and outs of search engine optimization will possibly dent your wallet.

That’s where the importance of SEO blogs shows.

Most of them give you valuable information and offer useful tools for free.

More so, the ones that charge money for some tools or guides are still more budget-friendly than the alternatives.

Other than their affordability, another bonus point for SEO blogs is their diversity.

Whether you want to learn more about WordPress optimization, content marketing, technical SEO, or backlink analysis, you’ll find a blog that meets your needs.

The 22 Best SEO Blogs in 2023

Here’s our list of the best SEO blogs to follow in 2023.

1. The Moz Blog

The Moz Blog offers a wide range of SEO tools for keyword research, backlink analysis, competitive research, and more.

Most SEO professionals have used Moz’s tools at one time or another. 

Moz is also credited for creating the Domain Authority (DA) metric, which is commonly used to assess a particular website’s authority based on domain age and backlink profile, along with other factors.

The Moz Blog is data-driven, and with the most significant SEO community on the web, it’s a must-read. 

2. Backlinko

Backlinko is an excellent resource for both SEO beginners and professionals.

Brian Dean, the blog’s founder and primary author, explains complicated SEO topics in simple terms. 

The blog covers pretty much everything in the SEO world.

This includes content marketing, keyword research, building backlinks, technical SEO, and more.

Backlinko also has a generous number of case studies that teach SEO through real-world examples.

It’s your go-to choice if you’re still a beginner in the SEO world.

3. Search Engine Journal

Search Engine Journal is a blog that shares expert SEO knowledge and up-to-date information with its readers.

As a bonus point, many posts on the blog are from big names in the industry. 

Topics covered include SEO strategies, off-page SEO, Technical SEO, and blog post writing.

Search Engine Journal also frequently touches on the latest Google algorithm updates and their impact on the industry.

Oh, and if you’re into ebooks, you’ll find lots of valuable (and free) ones here. 

4. Yoast

Yoast is a popular WordPress SEO plugin that helps you optimize on-page SEO elements and content readability.

The blog covers strategic SEO tactics and WordPress optimization tips to maximize your SEO results. 

You’ll find lots of walkthrough guides and tutorials on SEO and WordPress, as well as practical tips to get the most out of the plugin.

5. SEMRush

SEMRush has a powerful SEO tool that webmasters and professional digital marketers use for link building and covering keyword gaps, as well as generating new content ideas. 

The blog has dozens of actionable SEO tips that can help you increase your website’s traffic and maximize your online visibility for local and mobile search.

You might also want to check out their YouTube channel and regular webinars to get expert SEO advice.

6. Google Search Central Blog

You can’t be an SEO expert without reading Google’s official search blog.

It includes information about the most recent Google search engine updates and SEO best practices, as well as tips on how to make your website search-friendly. 

You can use this blog as a troubleshooting guide for any SEO issues you face, like indexing, manual actions, and crawling problems. 

7. Lion Zeal

Lion Zeal’s founder, Daryl Rosser, is known for interviewing big names in the search marketing industry, like Matt Diggity, Ryan Stewart, Venchito Tampon, Tim Soulo, and Nathan Gotch.

Daryl initially focused on PBNs but later expanded his scope into more diverse SEO topics.

You can find the interviews on his blog and YouTube channel.

8. Search Engine Watch

Search Engine Watch provides an up-to-date resource for all the latest SEO trends and industry news.

You can also use it to find the best SEO tools for your use cases. 

By taking a quick look at the blog, you’ll notice that the variety of topics covered is exceptional.

These include search queries, search engine industry analysis, and how to boost your website’s organic traffic.

The blog’s founder, Danny Sullivan, launched the blog back in 1996, and yes, that was before Google existed. 

9. Builtvisible

Richard Baxter has been in the SEO world for over 15 years now. He regularly publishes high-quality SEO content on his blog: Builtvisible. 

However, we wouldn’t classify this blog as a beginner-friendly one.

You must acquire at least the basics before delving into the advanced topics that Builtvisible covers. 

Some topics you can expect to see on this blog include VLookups, Google Analytics, and canonical tags.

10. SEO by the Sea

Bill Slawski’s content on SEO by the Sea is all about Google.

He’s like the ultimate Google stalker, providing in-depth insights into how the search engine behaves.

On his blog, you’ll find him analyzing Google whitepapers and patents and discovering their relationship with the SEO industry.

11. SparkToro

SparkToro’s founder is Rand Fishkin, the same mastermind behind The Moz Blog. 

So why would he launch a separate blog?

Well, let’s just say that Rand likes to publish his in-depth case studies and SEO insights to a specific audience following the blog because of him. 

He also breaks down Google’s ranking factors and how they influence search results. 

12. Web Marketing School

Martin MacDonald is particularly interested in covering SEO news that he thinks is vital on his blog, Web Marketing School.

He likes to share his views on things happening in the SEO industry.

These include Google updates and search mechanism changes, as well as SEO studies published by other SEO bloggers.

The website was launched in 2009, but Martin only started publishing content in recent years.

13. Greenlane

Founded by Bill Sebald, Greenlane covers topics like analytics, link building, and technical site audits. 

Bill has been doing SEO since 1996, even before Google was a thing!

He was the SEO mastermind behind big-name brands like Calvin Klein, Toys R Us, and PetSmart.

What’s so great about Greenlane is that anyone can understand its posts and get something valuable out of it regardless of their SEO experience.

14. Search Engine Roundtable

Founded by Barry Schwartz, Search Engine Roundtable is a comprehensive SEO news website that publishes multiple articles on a daily basis.

It’s an excellent resource for anyone who wants to stay updated with the latest SEO updates and tips and tricks.

The blog accepts community submissions, meaning you can get in touch with the author if you find any worthy SEO news.

15. Neil Patel

If you’re part of the digital marketing world, you’ve probably come across the name “Neil Patel” dozens of times before. 

This guy is among the most famous figures in the search marketing content and SEO industry.

His blog dominates the search engine rankings, and for all the good reasons.

It contains seminars, real-world case studies, in-depth guides, and events on how to utilize SEO to increase your online presence. 

16. Matthew Woodward

Matthew Woodward launched his SEO blog in 2012 to find out how it’ll perform in the organic search results without any link-building efforts.

Surprisingly, he turned it into a six-figure business in less than 12 months. 

His blog posts teach you how to earn links without asking for them.

He also covers SEO-related topics like affiliate marketing and internal linking. 

17. Ahrefs

Ahrefs is a popular SEO tool provider with the most extensive database for SEO metrics.

The blog isn’t that huge; you’ll find one or two new articles each week.

However, it’s worth adding to your bookmarks because these posts contain tested ways to improve your website’s SEO. 

You can also check out the blog to learn how to use Ahrefs tools for search engine optimization.

18. Seer Interactive

Seer Interactive initially started as an online marketing agency, but later on, the founder (Will Reynolds) decided to share his expertise with everyone, hence the blog. 

The blog doesn’t just cover SEO; you’ll also find many articles that talk about Google Analytics and search engine marketing tactics. 

So, if you’re looking for proven methods to grow your website’s organic traffic and maximize its ranking potential in search engines, you should check out Seer Interactive’s tutorials and guides. 

19. Hobo

If you’re looking for a single-author SEO blog that publishes long-format content, Hobo would be worth checking out.

Most posts are at least 4000-5000 words long, but there’s no need to panic; they’re fun to read. 

The founder, Shaun Anderson, has over 20 years of experience in marketing up his sleeve, so rest assured that you’re getting expert SEO advice. 

20. Mangools

Mangools offers a wide range of SEO tools like KWFinder, SERPChecker, and SERPWatch.

In addition, the blog contains extensive SEO guides, tutorials, and case studies for all knowledge levels, including digital marketing professionals and beginners.

If you want to try Mangools’ tools, you’ll find many walkthrough guides to help you get the most out of them. 

21. Search Engine Land

What we love about Search Engine Land is that it keeps us updated with all the latest SEO news, which is a vital part of succeeding in the field.

These guys aren’t joking around; you can expect up to 140 posts published monthly. 

The founder of Search Engine Land is Danny Sullivan, an ex-employee of Search Engine Watch.

He worked at SEW for many years, then decided to launch his own blog where he could share his knowledge about search engines with his target audience.

22. Portent

Portent is an online marketing and SEO agency that provides services for online businesses of all sizes.

They also have various helpful SEO tools, like the content idea generator.

On the blog, you’ll find hundreds of in-depth articles that can help you claim the top spots in Google and make your website friendly for users and search engines.

Recap

Now, you have a solid list of the best SEO blogs to follow.

Some of them are enormous, multi-author ones, like Search Engine Land, Search Engine Journal, and The Moz Blog.

Meanwhile, others are single-author blogs with a limited audience, like Lion Zeal and Hobo.

Getting expert knowledge from both types of blogs is the best way to learn SEO and master it in no time.

Just keep in mind that not all these blogs are beginner friendly.

So if you visit a blog and think the topics are too complicated for you, try reading other newbie-tailored blogs first.

And remember, learning SEO is all about practice, so make sure you apply everything you know to your website!