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What Is Content Creation? Definitions and Types

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Content creation is vital for your website or blog.

Your site will have little chance of success without it, so you’ll likely spend most of your time and budget on it.

You should know as much as possible about content creation so that you’re well-equipped to make your site the best it can be.

Keep reading to learn more about the different types of content creation.

What Is Content Creation?

Content creation encompasses all aspects of adding content to your website.

It includes generating ideas for content, creating content, and publishing.

It also includes promoting the content once it’s published. 

What Is a Content Creator?

A content creator is someone who makes and shares content.

Some work on only one aspect, such as idea generation, while others are involved in the entire process.

Content creators can work on websites, social media, video sharing platforms, and more.

What Is the Purpose of Content Creation?

On the most basic level, it is used to create a connection with a specific audience. 

On a higher level, content creation is a highly effective form of inbound marketing.

Great content can bring in organic traffic and boost revenue.

What Is Included in Content Creation?

Content creation involves more than just writing a blog post or filming a video.

It’s a multi-step process with a lot going on before and after the creation.

vector graphic showing an illustration of a man holding a megaphone and walking event attendees through elements of experiential marketing

1. Coming Up With Content Strategy

Effective content creation begins with a content strategy.

You’ll start by analyzing your business’s goals.

For example, if you want to increase visitors to your website, how can content help you?

From there, you’ll make a plan.

It may include publishing new content with a certain regularity, updating older content, repurposing content, etc.

Your strategy should state what you’ll do and when you’ll do it.

2. Planning Articles

Before creating content, you’ll need to generate ideas and do keyword research to help you decide what topics have the best chance of success.

From there, you’ll develop an outline and write the content. 

You’ll include images, internal links, videos, infographics, and anything else the article needs.

You’ll optimize the article for SEO by ensuring you included keywords and followed other SEO best practices.

Finally, you’ll proofread and edit the article. 

3. Publishing Digital Media

The publishing process involves loading the content onto your website.

Next, you’ll promote it.

You may promote by sharing to social media, including a link in your newsletter, or through paid advertising. 

Once the content is published and promoted, your work isn’t entirely done.

You’ll still need to interact with any reader feedback and ensure it’s up to date.

Why Is Content Important?

Content is essential to the success of almost every online business.

It helps you to attract, engage, and retain customers.

1. SEO

SEO is the process of optimizing both content and your website.

When content includes the strategic use of keywords and other elements of SEO, such as acquiring backlinks, a website is more likely to rank in the search engines.

SEO brings visitors to your website.

In particular, it brings visitors who are already interested in your content and what you’re selling. 

2. Engagement

Readers are more likely to stay on your website when engaged with your content.

Sadly, the vast majority of visitors to your site will never return.

When your content is engaging, you increase your chances of return visits and ultimately converting.

3. Makes You Look Like an Expert

Great content can establish your expertise in your industry.

People will trust your opinions when you look like an expert and will be more likely to return.

4. Develops Trust

When your site has a lot of content, people think you’re knowledgeable and passionate about your subject.

They’ll trust you and will take your recommendations.

5. Establishes Your Brand

Content is one of the many facets of establishing your brand.

Content familiarizes readers with your band’s voice.

It also lets people know what’s essential to your company and allows people to connect with more than just a product.

6. Increases Traffic

The more content you have, the more likely people will find your website.

Content on various topics related to your industry allows you to cast a wider net.

This is especially true of viral content.

7. Can Increase Market Share

As you add more content, you increase your presence in the industry.

Over time, you can have a much larger market share.

What Is the Cost of Creating Content?

If you want to create your own content, you need to be willing to put in the time to research, write, optimize, and post.

It can be very time-consuming.

Hiring content creators is not cheap.

You can outsource blog writing and find people to write for next to nothing, but you get what you pay for. 

If you want well-researched content optimized for SEO, you’ll have to be willing to pay.

However, you’ll likely get a better return on your investment.

Who Should Create Content for Your Business?

You can create your own content since no one knows your business as you do.

You’ve already done much research, and you know your market.

If you have employees, you can get one of them to create content.

They also know the business and should have enough knowledge to create quality content.

Finally, you can hire content creators who you can work with long-term. 

Content Creators: The Ones Who Create Content

What exactly makes someone a content creator?

vector graphic showing an image relating to how to outsource blog writing

What Does a Content Creator Do?

A content creator develops content for a website, video platform, or social media.

They can either handle all aspects of content creation or may just be the driving creative force.

Who Is the Most Famous Content Creator?

The most famous content creators are typically found on YouTube and TikTok.

MrBeast is one of the most famous content creators.

He has over 98 million followers and creates entertaining philanthropy videos.

Khaby Lame is a successful TikToker.

He has over 142 million viewers for his funny life hack video.

How Much Do Content Creators Make?

Content creators can make anything from nothing to millions of dollars.

Some do it for fun, while others manage to turn it into a lucrative career.

How Do You Know if Your Content Is Working?

You must evaluate your content to make sure it’s working so that you can make adjustments where needed.

Check Number of Shares

When people share your content on their social media, it’s a sure sign that it’s effective.

It takes a bit of effort to share content, so people only share the best of the best.

Ranking Well in Search Engines

When websites get lots of clicks and visitors stay on a site for extended periods, Google tends to move those sites up in the ranks.

If your website is moving up in the search results, your content is making an impact.

Getting Customers in Your Sales Funnel

Ultimately, you want your content to get customers in your sales funnel.

If you’re seeing an increase in interested customers and sales, you know that your content is working extremely well.

How to Generate Content Ideas

Content can be highly effective, but only if you create content that will draw visitors to your site and keep them there.

Generating good content ideas is one of the essential steps in content creation. 

vector graphic showing an illustration of things to write about - people using writing items to write a blog post

Keep Your Goals in Mind

Your goals should inspire the type of content you create.

Do you want to generate interest in a product?

Help new people connect with your brand?

Center your content around these goals.

Check SEO Keywords

Use a keyword research tool like Ahrefs or Semrush to help you find relevant SEO keywords for a broader topic.

These keywords can often give you ideas for more specific pieces of content.

Create Topic Lists

Brainstorming is an often overlooked but effective method.

Use mind mapping to create topic clusters around everything to do with your niche.

You may be surprised at how many ideas you come up with.

Check Blog or Social Media Comments

Readers comment on your blog or social media posts with questions or comments that can turn into new content.

Plus, you know that these topics are already interesting to your readers. 

Competitor Blogs

You can often find great ideas for topics from your competitors.

While you don’t want to copy outright, you can use their blogs as inspiration.

Recent Events

If something new and noteworthy happens in your industry, you can create content around it.

While it may not be evergreen content, you may benefit from a surge in search volume while the topic is fresh.

Product Reviews

You can create product reviews for products or services that visitors to your site may use.

In fact, there are many product review bloggers that rely solely on product reviews to make money.

How to Optimize Your Content Creation Process

Organize your content creation process to get the job done easier.

If you’re hiring writers, it will also make their job easier.

Publishing content consistently is essential for SEO and getting visitors to your website.

Keep your content consistent and outline how you’ll structure each post, such as using headers, pictures, and more.

While you can create content one piece at a time, many creators prefer to batch tasks and schedule several pieces of content simultaneously.

Batching ten-20 articles at once can save you a lot of time.

How to Set Up and Plan Your Editorial Calendar

An editorial calendar can help keep everything moving along on schedule, especially if you have multiple people helping create content.

The calendar can help you assign posts and due dates.

Creators can move the work through the calendar as it goes through writing, editing, and adding images and graphics.

You’ll also be able to see when it’s ready to post.

Bonus: The Best Writing and Content Creation Tools

Writing online content may be more than just text, but the actual words on the page are a necessary foundation.

Content must be clearly written, well-worded and free of typos and grammatical mistakes. These tools will help you build a solid foundation for your content.

Write or Die


Whether you are best motivated by the promise of reward or the fear of punishment, Write or Die will offer the necessary incentives to keep you on task as you are writing.

Inspire yourself with music and background images in Stimulus Mode, incentivize yourself with cute puppies in Reward Mode, or risk losing all your vowels if you don’t meet your goals in Consequence Mode.

Try the web version for free or buy the desktop version.



Even the most talented writer misses a typo now and then, and few things are more frustrating than finding an error right after posting your finished work. GoProofreading is an online proofreading service to the rescue.

In addition to checking spelling and grammar, Goproofreading can check for plagiarism and even makes style and vocabulary suggestions to improve your writing.

Aside from Grammarly, this is one of our favorite grammar checker apps.

Related: Also check out plagium, a fairly new yet very advanced plagiarism checker tool.



If you find yourself up against an impossible deadline and the words just won’t come, put EssayMama’s team of expert writers to work on your project.

EssayMama writers are highly educated native English speakers just waiting to provide you with research and writing assistance for the perfect essay.

Check out their competitive pricing for writing assignments, or visit the EssayMama blog for free tips and resources.



For the easily distracted writer, Quabel eliminates all the bells and whistles of most word processing programs.

Using the straightforward online interface a writer can set goals, track progress, and simply get it done.

When you are done writing and ready to add in all the fancy formatting, Quabel allows you to export documents in multiple file types. This includes both PDF and regular HTML.

Styles and Fonts

Before readers can become captivated by your brilliant content, you first have to catch their attention. Displaying your content in a unique font is a perfect way to do just that.

You can increase the immediate visual appeal of your content by using a memorable and distinctive font—and the options are practically endless.



If you’re bored with the dozens of fonts available in MS Word, check out Dafont and choose from over 25,000 fonts.

You can sort the fonts by popularity to see what’s hot right now, or find that one-of-a-kind font by browsing themes such as Graffiti or Decorative.

Google Fonts

google font

What if instead of browsing all the options you could just do a quick Google search and find your perfect font? Well, Google Fonts essentially lets you do just that.

Pick your category (Serif, Sans Serif, etc.), specify your desired thickness, slant and width, and watch as Google presents you with an eye-catching font to match your writing.

Tools for Screenshots

Screenshots often provide a necessary supplement to your content. Whether you are writing a how-to article, writing a review, or sharing an entertaining Facebook comment on your blog, a screenshot elevates your text to the next level.

Do more than just hit the Print Screen button your keyboard with these free programs.



Monosnap is a free, easy-to-use app for capturing and editing screenshots.

It allows you to capture all or part of your screen, add text and arrows, blur parts of the screenshot to keep them private, and save your final product to the cloud or to your device.

You can even capture short videos of what you are doing on your screen.

Awesome Screenshot


If you need to capture all or part of a web browser page (including more than just the portion visible on your screen), Awesome Screenshot will do just that.

This browser add-on also lets you modify your screenshot with text, arrows and blurring.

Upload your customized screenshot to the app’s website and access and share it via a unique URL.



Jing allows you to capture still images, animation and basic video up to five minutes long from your screen.

Enhance your image with captions, and share it quickly and easily via IM, email or social media.

Images and Design

Every content creator is likely to have a project that requires more graphics than just screenshots.

The following tools allow you to add a professional-looking graphic design touch to your work without paying for a complicated design program.

Free and simple-it doesn’t get any better than that.



Canva is one of our favorite marketing tools.

It is a free online tool that makes design straightforward and accessible.

Simply create your free account and get started making stunning graphic designs with your own photos or Canva’s library of hundreds of images and fonts.


Pixelied is an easy-to-use design solution which allows users to create stunning ready-made designs from 25+ formats, access to millions of stock photos, icons and illustrations.

With Pixelied, you can design masterpieces for social media, blog posts, email, and much more – all with a minimum learning curve.



Take your graphics straight from Canva to ThingLink to create interactive images to make your content stand out.

ThingLink allows you to create links within your image and embed it in a website or social media.

Readers can interact with additional information via your graphic without ever leaving your page.



PicMonkey lets you edit and touch up photos, design pictures for banners, cards, etc., and create collages.

The PicMonkey Blog has dozens of tutorials and how-to articles to provide tips on both the basics and more in-depth use of PicMonkey.

Infographic and Video Creation

If a picture is worth a thousand words, how much is a video worth?

Put the finishing touches on your content with these free tools for creating infographics and videos.

Your work is sure to leave its mark.



Do you love to write cover letters and resumes? No? Welcome to Visualize.Me.

This site is a free tool to create a visual resume.

Skip the conventional bullet points and present your skills and qualifications in a unique, unforgettable infographic.



Wideo markets itself as an online video tool that is both easy and fun.

Users can choose from a selection of video templates to customize or start from scratch to create and share animated videos.

Wideo provides tutorial videos and easy step-by-step instructions to create the ideal video for your project.



Transform your plain text into a memorable, interactive infographic.

Piktochart offers 100% customizable themes to create your own infographics and build your brand.

When how you say something is just as important as what you say, Piktochart can help your content go the extra mile.

Now that you have an arsenal full of tools to defeat writer’s block, boring formatting and lackluster text, go forth and create awesome content for the world to enjoy!

Wrapping Up

Content creation should be one of your primary focuses, as it has the potential to do so much for your website or social media accounts.

By consistently posting new content, you can rank higher in search results, bring in new visitors, develop brand relationships, and make conversions.

How do you create content for your website? Comment below if you have any questions.

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