The increased popularity of YouTube channels and other means of self-expression has caused a sharp decline in the popularity of blogging.
This has invited some speculations about the approaching death of blogging.
So, is blogging dead in 2022?
Not really!
What’s dead is the old form of blogging.
In other words, blogging is reincarnated rather than dead.
This article gives a detailed answer to the question, offering you three main reasons that prove blogging isn’t dead.
It also touches upon the profitability and future of blogging.
Is Blogging Dead?
Not even close! Blogging is alive and kicking.
However, it comes with new regulations that change the entire game.
In fact, since people still search the internet for answers, blogs are in demand.
All you need to do is to include relevant and accurate information to build trust.
Do People Read Blogs Anymore?
Yes, they do!
Experts say that about 77% of internet users still read blogs on a daily basis.
Interestingly, about 70% of those who search on Google ignore sponsored ads and prefer to read blog posts.
This indicates that people still see blogs as useful and trustworthy sources of information, which keeps blogging alive and even thriving.
Are Blogs in Decline?
Well, not really, though they look a lot different now.
The idea that blogs are in decline comes from the fact that blogging is no longer the only means of online self-expression.
People now increasingly opt for Facebook, Twitter, or video apps such as YouTube or TikTok.
However, blogging still holds a large share of content on the web.
3 Reasons Why Blogging Isn’t Dead
Here are three different reasons to prove that blogging is still alive and relevant to everyday use:
1. The Number of Active Blogs
If blogging was dead, how come there are around 600 million working blogs out there?
All of them are bustling with about six million daily posts on various subjects.
In fact, almost one-third of all the websites on the internet are blogs.
2. Marketing
Blogging is still a very effective tool for marketing.
For starters, it’s much cheaper than traditional advertising.
In addition, almost 90% of buyers search for information online first.
Therefore, it might be a good step for any business to use blogs for affordable and effective advertising.
3. Google Algorithms and Trends
How can blogging be dead when the term “blogging” is still quite popular according to Google trends? In fact, the occurrence of the term has been almost consistent for the past five years.
This means that blogging is still a relevant idea for searchers in the U.S., thus, it’s still alive!
Do Bloggers Still Make Money?
Of course! Bloggers can still make money if they provide quality content that helps people solve problems or direct them toward buying particular products or services.
Here are four ways for making money through your blog:
- Selling ads on your blog
- Posting affiliate links, where you get a commission whenever someone makes a purchase through your link
- Attracting sponsorships, where a brand pays for a custom blog post advocating a specific product or service
- Directly selling products and services; this is when the blog itself is corporate or a means of content marketing
How Much Do Bloggers Make?
On average, about 15% of part-time bloggers can make above $2,500 a month.
However, when it comes to income, the sky is your limit.
The better you are as a blogger, the more you earn.
For instance, some bloggers earn between $50,000 and $200,000 a month.
What Is the Future of Blogging?
The future of blogging is heavily influenced by some new changes in internet trends, such as:
1. Competition
The internet has become a very competitive medium.
In 2021, the number of active websites increased by 9% to reach around 197 million websites.
Interestingly, the recent pandemic lockdown made people think more seriously about blogging as a source of steady work-from-home income.
In fact, this is expected to grow in the future.
Therefore, you need to make sure you provide unique and interesting content to stand out.
2. Google’s Zero Click Searches
Zero-click searches happen when searchers get their answers directly on the search page, so they don’t need to click on any website.
For instance, think about the time when you were looking up a term or measurement conversion.
To overcome this problem, you should avoid wasting your blog on topics that Google can answer on the search page.
3. The Rise of Artificial Intelligence (AI)
AI has become sophisticated enough to replace mediocre human writers.
Therefore, you should add a personal touch to your blog to avoid competition with AI.
For instance, you can insert personal stories and anecdotes that AI can’t.
On top of that, we recommend that you make use of AI.
It can help you get over your writer’s block, use proper language, and generate impressive headlines.
Will Blogs Make a Comeback?
You’re probably thinking that blogging isn’t dead in the first place to make a comeback.
However, blogs are no longer the only means of self-expression on the web.
For this matter, we don’t think blogging will ever hold its previous position.
There’s an entire list of other media that have recently replaced blogging.
The reason behind this replacement is that this media is more accessible by people on the internet, easier to manage, and requires other skills besides compelling writing, which not everyone possesses.
What Has Replaced Blogging?
Although blogging is still relevant and profitable, certain other forms have shared its market.
Here’s a list of the more modern modes of online posting:
- Vlogging: This is video blogging, or posting short videos instead of writing a traditional blog post
- Common social media usage: It’s easier to advertise on social media and reach a wide array of viewers. Influencer marketing: Typically, brands pay influencers to advertise certain products or services to their ever-growing audience.
- Podcasting: This is a form of audio blogging; it has partially replaced blogging since it’s easier and less time-consuming for the audience.
Is Starting a Blog Worth It?
We believe it is.
In fact, there are several signs that blogging is still important, including:
- You can easily use social media to your advantage to reach a wider audience.
- People still read blogs and search for information before making any purchase.
- Blogs are still profitable as a tool for marketing.
Why Do Most Blogs Fail?
Many factors contribute to the answer to this question.
Here’s a list of the most common reasons for blog failures:
1. Random Content
Your blog shouldn’t be a mix-and-match of random topics.
On the contrary, each blog should have a niche.
2. Keyword Searching
People can’t get to your blog if your posts don’t match their search query.
Therefore, every blog post should rely on keywords in order to attract readers looking for specific information.
3. Lack of passion
If the blogger isn’t passionate enough about the topic, it’s a matter of time before he/she quits.
This is the most common reason for failure.
Therefore, choose a niche that deeply interests you.
Frequently Asked Questions
What percentage of blogs are successful?
According to experts, about 30% of blogs are successful.
Interestingly, 38% are also reported as above average.
What types of blogs are most successful?
The answer to this question is always to choose your own passion.
However, if you’re stuck, here’s a list of the most profitable and successful types of blogs.
-Fashion blogs
-Lifestyle blogs
-Food blogs
-Fitness blogs
-Music blogs
-Travel blogs
-DIY blogs
Wrapping Up
Still asking, “Is blogging dead?” The answer is a loud “No”.
Blogging has faced some radical changes over the past few years.
However, it’s still alive and kicking.
In fact, blogging is still profitable and features a high readership.
To maintain a successful blog for a steady income, follow the new internet trends to stand out and overcome the fierce competition.
If you still have any questions about blogging in 2022 and beyond, feel free to contact us.
