Marketing Services: Types, Examples, and 11 Best In 2023

As someone who may be looking to hire marketing professionals in the future, you probably want to know just how marketing works.

We’ll cover all aspects of marketing services to help you decide which one is right for your business.

What Is Marketing?

Marketing refers to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.  

What Is the Purpose of Marketing?

The goal of marketing is to maximize returns on investment (ROI) by increasing customer value and satisfaction.

Marketers achieve this by developing strategies to help them reach their target audience.

Who Requires Marketing Services?

Companies who want to increase their revenue, grow their customer base, or both require marketing services.

Marketing is essential for businesses of all sizes, including small and medium-sized enterprises (SMEs), non-profit organizations, and large corporations.

Types of Marketing Services

We’ll discuss four different types of marketing services you can use to help your business grow.

Learn how they differ to decide which might be right for your business.

Creative Marketing Services

A creative marketing agency offers a wide range of services, from strategic development to entire campaign creation.

They involve marketing strategies that include: branding, photography, video production, PR services, and digital media outreach.

Designing Services

A graphic designer or web designer typically provides design services.

These companies are in charge of creating web pages, logos, and icons that can help boost your company’s visibility.

Promotional Products or Personalized Services

If you’re looking to give customers something they relate to, promotional products might be a good option.

These could include pens, bags, or t-shirts that bear your logo and can help build brand awareness over time.  

Digital Marketing Services

Whether you’re an established or just starting, digital marketing services can help you reach more customers online.

An excellent digital marketing agency will help you develop a cohesive brand identity across all channels.  

What Are the Top Marketing Services of 2023?

As a business owner, you need to know your marketing service options and how they can help you grow your business.

Ignite Visibility

Ignite Visibility is a marketing service that helps companies gain more visibility for their brand, products, and services.

Best For

Ignite Visibility ranks best for search engine marketing in the US and Canada.

Notable Features

• Amazon Marketing Services – Ignite Visibility offers several options to help you increase your Amazon sales.
• Franchise Marketing – The organization develops a marketing strategy that benefits your main offices and regional franchises.

Pros

• Industry Recognition – You get to work with a recognized digital marketing service.  
• No Long Term Contracts – The organization does not require long-term contracts from clients.

Cons

• Service limitations – Several standard offerings among SEO firms, such as keyword research, are noticeably absent.

Pricing & Plans

Contact the Ignite Visibility team for a consultation and a customized quote.

Our Take

With Ignite Visibility, you can reach new customers and grow your business in a way that works best for you.

By working with them, you’ll be able to create an online presence that will help your company become more visible on search engines like Google and Bing.

Web.com

Web.com is a leading provider of web services, including domain name registration and management, website hosting, and design.

Best For

The company’s best offerings include website creation tools and security features for online marketers.

Notable Features

• Website DIY builder – Includes drag and drop functionality with more than 150 professionally designed templates.
• Webpage Security – Web.com enables you to protect yourself and your customers from cyber-attacks using SSL certificates.

Pros

• Improved online presence – Pay-per-click advertising, internet marketing, and search engine optimization contribute to a more substantial online presence.
• Security features – The company utilizes SSL certificate packages to secure critical information.

Cons

• Limited customization tools – The row-based editor on the platform might be rigid for advanced users and limits your creative control.
• Lack of advanced components – The drag and drop feature on the site builder is not available for sophisticated elements such as promotional pop-ups.

Pricing & Plans

• Essential Hosting – $5.95 per month.
• Professional Hosting – $7.95 per month.
• Premium Hosting – $9.95 per month.

Our Take

Small businesses can benefit from increased traffic, better search rankings, and higher conversion rates by utilizing Web.com’s features.

Vertical Measures

Vertical Measures is a leading marketing services provider for small and medium-sized businesses.

Their services include editorial content creation, local SEO auditing, paid social media management, and display advertising.

Best For

The company thrives on social media management services in the context of your target key performance indicators (KPIs).

Notable Features

• Quality link building – Vertical Measures helps businesses deepen audience ties and improve business performance.
• Conversion rate optimization (CRO) – assessing the user experience at all touchpoints to optimize your website to reach specific business goals.

Pros

• Customized services – The company provides tailored services based on your unique business objectives.
• Analysis and Reporting – Vertical Measures uses operational metrics collected from your website..

Cons

• Transparency – The company’s site doesn’t mention any pricing packages.

Pricing & Plans

Contact the parent company, Investis Digital, for a customized quotation.

Our Take

Vertical Measures ensures that your company will have all of its bases covered in its online presence.

Additionally, they provide top-notch backlink analysis work that helps companies look professional online.

Klientboost

KlientBoost is a marketing platform designed to give marketers and businesses the tools to run smarter, more engaging, and more successful social ad campaigns.

Best For

You can track your campaign’s performance to tweak your marketing tactics using its toolset.

Notable Features

• Landing Page Design – From copy to button colors, the company creates high-converting landing pages for social media campaigns.
• Custom Link Building Services – The platform uses referral traffic to raise your ranking in the SERP via link building.

Pros

• Communication – Klientboost has direct communication channels in place to speed up workflow.
• Professionalism – Klientboost professionals display remarkable organizational skills. They also have a thorough awareness of the rapidly evolving digital landscape.

Cons

• Speed – The company might require different workflows from your end, which slows up your marketing processes.

Pricing & Plans

To get a pricing guide, one must fill out a form and select desired services.

The team at Klientboost later reaches out with three different pricing plans to choose from.

OBI Creative

OBI Creative is a research, strategy, and advertising agency that helps clients develop innovative marketing strategies.

Best For

OBI Creative specializes in branding and reputation management which involves discovering and reworking your brand towards customers’ desires and attitudes.

Notable Features

• Customer Journey Mapping – The company employs unique research methods to map out where your customers and your brand connect and their demands at various points of the sales funnel.
• Crisis Communications – The company has public relations experts skilled in handling your public image’s positive and negative aspects.

Pros

• Leverage media advertising – The OBI Creative team displays a great understanding of media advertising.
• Marketing automation – The agency helps you acquire and retain leads by tailoring your customers’ experience and providing accurate reporting.

Cons

• Service limitations – Their service list might be limited compared to other providers.

Pricing & Plans

You have to reach out to their team for customized pricing by providing your name and email.

Our Take

Whether you need a PR campaign or a full-scale digital marketing strategy, OBI Creative has what it takes to make your business stand out from your competitors.

Acceleration Partners

Acceleration Partners is a digital marketing agency that focuses on driving the acquisition of new online customers for leading brands in the world.

Best For

Acceleration Partners excel at acquiring, accelerating, and expanding your affiliate or partner program.

Notable Features

• Migration and Launch – The company manages the movement of your affiliate program to another supplier or service efficiently, ensuring your program launch is uninterrupted.
• Account management – The company has in-market experts who develop a detailed marketing strategy to manage your program locally and internationally.

Pros

• Reliability – Many leading brands entrust the affiliate program management, including Linkedin, Reebok, NOOM, Thorntons, and The White Company.
• Consultancy – The company observes your affiliate or partner program’s performance and structure and evaluates what is working well, and identifies gaps for improvement

Cons

• Not upfront about the cost – The lack of this provision might be inconvenient for customers.

Pricing and Plans

Contact the Acceleration Partners team on their website and provide your name, email, phone number, company name, and budget for pricing.

Our Take

Rapidly growing brands benefit from increased brand awareness accrued from better affiliate programs.

Acceleration Partners increases your brand awareness and contributes to efficient company growth in the long run.

GOInfluencer

GOInfluencer is an AI-powered search engine that helps marketers find and work with influencers.

It’s a marketplace where anyone can buy and sell social media marketing services, such as sponsored posts.

Best For

GOInfluencer specializes in matching marketers with social media influencers based on their goals and budget using advanced algorithms.

Notable Features

• GOInfluencer Analytics – The company conducts comprehensive data analytics among its influencers to enhance the quality of your campaigns.
• GOInfluencer Campaigns – The organization creates customized campaigns for your marketing goals with different influencers.

Pros

• Increased engagement – GOInfluencer matches you with experienced influencers who work to increase your brand’s reach.
• Save on valuable time – You can focus on growing the business as your influencers take care of creating good content for promotion.

Cons

• Mistakes can cost your brand – Even the best make mistakes. Influencer errors such as not following FTC endorsements guidelines are costly.
• Not easily quantifiable – It is difficult to measure the success of influencer marketing campaigns.

Pricing & Plans

GOInfluencer requires you to fill out an online form with your campaign details (your target audience, preferred features, and campaign type) before connecting you with relevant influencers.

Different influencer sets each have a unique pricing guide.

Our Take

GOInfluencer allows users to find influencers who can help spread their message through social media.

If you’re trying to start a new business but don’t have a huge budget to spend on advertising, GOInfluencer is an excellent way to reach your target audience.

SmartSites

SmartSites is an award-winning digital marketing agency that helps you gain customers, get more traffic, and sell more products for small and large businesses.

Best For

SmartSites specializes in SEO, PPC Advertising, and CRO.

Notable Features

• Web Design and Development – The company provides on-demand design and development, dedicated developers, graphic design, branding design, custom website design, and e-commerce websites.
• PPC Management – The institution partners with Google Premier and Facebook Marketing to provide dedicated project management, real-time marketing reports, analysis, and management.

Pros

• Online Security – The company implements the latest website security to protect your information.
• Traffic Analysis – The company gives you a deep insight into your site’s users, enabling you to track your traffic gains.

Cons

• No straightforward pricing – SmartSites lacks a general price list for services provided.

Pricing and Plans

Each matter is evaluated and priced accordingly by a team of experts.

The company offers proposals regarding web design, pay-per-click, and optimized search engines.

Our Take

SmartSites help you plan, design, and develop an appealing website using their set of skilled workers.

Additionally, they are highly knowledgeable in all aspects of digital marketing.

Utilizing these aspects might be what you need to take your business to the next level.

Endless Events

Endless Events is an innovative event planning and management company.

The company handles event management, production, technology, strategy, and event creativity to ensure your event is perfect.

Best For

Endless Events offers the best in class management and strategic planning services for corporate events, concerts, conferences, festivals, and private parties.

Notable Features

• Event Management – Endless Events helps you manage the numerous elements of an event, such as compliance with health guidelines and attendee accommodation.
• Event Production – The organization takes care of your production needs with advanced technology and limitless creativity.

Pros

• Numerous Endless Events locations including Virtual, Hybrid, Chicago, Las Vega, Orlando, and Seattle Event Management Companies.
• Event Planning Resources – The company has a library that provides a knowledgeable base behind their most successful events.  

Cons

• Costly – Endless Events charge a premium for their services. While many users accept that they live up to the billing, this might price out lower-scale clients.

Pricing and Plans

For pricing, request a proposal on the website.

Our Take

Endless Events experts have high pre-production, event days, and post-production event process standards.

We recommend using their services for well-prepared marketing events of any size that are free from confusion.

Mayple

Mayple is a data-driven marketing platform that allows users to create, deploy and manage their entire digital marketing strategy.

With a few clicks, users can build content campaigns and send them out to customers in real-time.

Best For

The platform allows channel tracking, reporting, and analytics across email marketing, paid advertising and social media management.

Notable Features

• AI-powered matching – The company employs an AI system with data sources to ensure that the professionals you deal with are the best fit.
• Data-based vetting – A verification procedure ensures that you only work with top professionals who can help you grow your business.

Pros

• Analytics – Mayple provides an in-depth analysis to reveal errors and highlight areas to improve your marketing campaign.
• Needs assessment – The company makes it easy to understand what services or products are currently missing from your processes and why those problems exist.

Cons

• Time-consuming – It may take longer to get a good return on investment (ROI) than other cost-effective options.

Pricing and Plans

• Starter – $2,850 per month
• Plus – $3,950

Our Take

Use Mayple’s AI-powered platform to make sense of consumer data and make better decisions.

Convertica

Convertica is a conversion rate optimization-focused agency that helps companies increase their conversions by using data-driven methods to analyze each stage of your sales funnel.

Best For

Convertica does a fantastic job with CRO analysis and auditing your site to understand your business.

Notable Features

• Mockups and Re-design – this service allows you to improve conversions with an updated look for your website, landing pages, or emails.
• AB & Weekly Reporting – this will help you test multiple variations of your site to determine which one performs best.

Pros

• More effective website – With their help, you can develop a more effective website to convert visitors into customers.
• Free audits – When you sign up for Convertica, you get free website audits, which can help you identify where your most significant problems lie.

Cons

• Not transparent on pricing – No pricing makes it difficult to know exactly how much you will be paying for their services.

Pricing & Plans

The company needs to gauge its customers’ needs and budgets before offering a price quote.

Fill out a form and provide your name, email, and password.

The Convert team should reach out soon with proposals.

Our Take

Convertica’s combination of features like split testing and audits gives them an edge over some other competitors in terms of value per dollar spent.

If you want an affordable way to improve your conversion rates, Convertica could be a good option.

How Online Marketing Services Benefit Your Business

As businesses grow, it becomes necessary to outsource some of the business’s marketing duties to experts.

Benefits and Services of Online Marketing Services

When you work with an online marketing service provider, you gain access to an entire team of experts who will design an effective strategy for your business.

By choosing a partner that offers digital advertising and SEO services, you’ll get two powerful tools for building your brand.

How to Choose a Marketing Service or Marketing Agency?

Researching your options before signing any contracts or paying any money will help you select the best company or agency to meet your marketing needs.

Let’s look at the several factors to consider when looking at services and agencies.

Determine Your Business Goals

Before you begin your search for a marketing agency, sit down and clearly define your company’s goals.

Make sure you have specific key performance indicators (KPIs) in mind when choosing an agency to avoid confusion about what success looks like.

Define Your Budget

Finding an agency or service on par with your company’s marketing vision is essential, but so is managing your expectations.

You have to consider what you can afford and whether you need long-term services or just one-off projects.

What Features Do You Require?

Before choosing an agency, consider what you need from your marketing team.

Your answers will help you determine what kind of marketing service is right for your business.

What Is Your Timeline for Deliverables?

When you’re looking for marketing services, timing is crucial.

A good marketing agency will be able to give you an idea of how long it takes them to complete specific tasks.

Wrapping Up

Marketing services encompass everything from advertising and promotion to public relations and sales.

You’ll likely need to hire marketing services to help get your name out there if you’re starting your own business.