Blogging is one of the most effective ways to attract vital organic traffic to your website. Your content can also help establish you as an authority in your industry.
This means, the more top-quality content you create, the more you can attract new visitors to your business website.
Yet, consistent content creation is not a job that can be half-assed, it requires a full-time commitment from a skilled writer.
For business owners that need to juggle multiple roles in the management of their business, it may be practically impossible to add content creation to their pile of responsibilities.
So, how can small businesses publish fresh content consistently on their blog, and still have enough time to spend managing other areas of their business?
By outsourcing content creation to a niche-focused writer or a marketing agency.
In this article, I will explain what buying blog posts entails, and show you the best places to order your blog posts online.
Can You Buy Blog Articles?
There are lots of content service providers online that can help you create top-quality articles that will resonate with your target audience and also match your brand voice and tone.
You will have to take your time to find the right writer or agency that can match what you are looking for and churn out fresh content each week at a rate that is within your budget.
This is why the cost of content creation is a very important factor when buying blog articles.
The cheaper offer may be well within your budget, but the quality of their samples may not be to your satisfaction.
The more expensive option may offer higher-quality content and even additional SEO services, but the price tag may be beyond what you can afford.
The right approach is to settle for a content service that can produce content that exceeds or matches the quality of what’s on the blog of your competitors and is prized at a rate you can afford.
Why Should You Consider Buying Blog Posts?
Before we examine the best online platforms for buying blog content and recruiting freelance writers for your blog, here are additional reasons why outsourcing content creation may be the best option for you.
1. You Would Be Hiring A Professional
There is a lot that goes into creating a top-quality article, and the entire research, writing, and editing process for a 2000 words article can take between six to nine hours.
Of course, it’s possible for you to create a blog article in fewer hours that is only of slightly lesser quality.
Yet, that little difference in quality matters. The article will be more engaging and better optimized for SEO leading to more comments, subscriptions, conversions, and organic traffic.
Premium writers have mastered how to create such articles and they also usually have the experience to work faster while maintaining the required standard.
2. It Facilitates Consistent Content Production
A consistent posting schedule is key if you want to attract repeat visitors to your blog. Google and other search engines also tend to rank sites that post consistently higher on SERPs.
Outsourcing content creation to a reliable agency helps guarantee a consistent supply of fresh top-quality articles for your blog.
Some business owners try to save costs by using AI generators to create their content, but this is a bad idea. I have used these tools, and I can tell you that they rarely ever create error-free content that has enough emotional pull to keep the reader engaged.
3. You Get More Time To Grow Your Business
The time you would have spent running your blog will be channelled towards other activities that can help grow the size of your business.
There will be more time for training your staff, building relationships with customers, and developing new products.
Where Can You Buy Blog Posts?
All the platforms listed below are excellent content services, but that doesn’t mean that mean you should just pick one of them.
You can test out each of them to see which one is the perfect fit for your needs. A simple way to do this is to ask for the portfolio of the content service company to view their past work, and in the case of a writer you are evaluating on a freelance site like Upwork, ask for a short 300 to 400-word sample which should be enough to help you determine the fit of that freelancer.
Once you find an agency or writer that fits what you are looking for, I recommend committing to a long-term relationship. When you are getting your content from one or two sources you will have the time you need to help them understand your requirements, and once they do you will spend even less time managing your blog.
Here are platforms where you can pay for blog articles:
- Content Gather: on this site, you will find thousands of ready-made articles available across over 50 industries including law, real estate, automobile, etc. You can also order custom-made articles that are crafted to your specific requirements. Articles by elite writers on the platform cost $12/100 words while entry-level content is around $2/100 words.
- Constant Content: this site maintains a library of over 30,000 pre-written articles, and more than 5000 are uploaded each day. Their articles are plagiarism-free and keyword rich. You can also order any type of content including blog posts, page copy, product descriptions, and eBooks. There is no fixed price and it all depends on the type of content you are looking for.
- Article Market: on this online content marketplace, you can search for ready-made articles using relevant keywords. You can also order custom content that will be delivered to you as quickly as possible.
- Fiverr: this is one of the most popular freelance gig membership sites on the internet. The platform is well known for letting buyers get services that start at $5. The platform is a good place to find writers if you are on a tight budget, but you ultimately get what you pay for and the quality may not be satisfactory.
- Upwork: a similar freelancing platform to Fiverr, Upwork sets itself apart due to the strict standards it imposes on anyone looking to join the platform. Service providers who get accepted must also buy credits that make it possible for them to bid and make proposals for jobs. All these safeguards help increase the quality of talent on the platform. You are likely to find better writers here than on Fiverr.
How Much Does It Cost To Buy A Blog Post?
The amount you will pay per article will depend on your agreement with the writer or agency, but most writers charge between $50 ($0.05) to $100 ($0.10) for a thousand-word article.
The pricing model can be per word, per article, or per hour. Most people opt for the per-article model, but the disadvantage of this approach is that the writer may be less incentivized to produce the best possible article.
A per-word rate model can get better results, but unless you put a hard cap on the number of words, the writer may start adding filler to your article to earn as much as possible.
The per-hour model offers the greatest incentive for the writer to do in-depth research and put in the required effort to create an excellent blog post. The problem with this approach is that the hourly bills can pile up pretty quickly.
Frequently Asked Questions
Is Buying A Blog Worth It?
If you are too busy to consistently produce articles for your blog, then buying articles online is the best solution. For businesses that get it right, the conversion and SEO benefits offer an excellent return on investment.
Can I Pay Someone To Write For Me?
You can hire writers on freelance platforms like Fiverr and Upwork, or order custom content from an online content marketplace like Constant Content.
A better approach will be to enter an agreement with a marketing agency that can help ensure the consistent production of quality articles that meet your stringent requirements.
Wrapping Up
To get the best result, make sure you provide as much information to your writer as possible. A content brief can help out in that regard.
As you continue working with that writer or buying articles from that platform, use Google Analytics to evaluate the impact of the outsourced content on your SEO performance.
If you see improvements that your investment is paying off, if not, use the insight gained from that data to provide feedback to the writing agency.
