The 13 Best Social Media Management Tools in 2023

The best social media management tools can do wonders for your productivity.

But the right tool for one company might not work for you.

Before you choose which one to use, compare a few options.

Then, you narrow your search based on your needs and preferences.

An Overview of Social Media Management Tools

The right social media management tools can help tremendously.

Here’s what you need to know about this type of program.

What Is a Social Media Management Tool?

A social media management tool is a tool you use to create or schedule social media content.

Some social media tools let you post to multiple social platforms.

Others only work with a few popular social networks.

You can use most tools on your desktop through a browser, and some offer mobile apps.

Why Are Social Media Management Tools Important?

Social media management tools are important because they help you save time.

You can create and schedule content in batches, and the content will go out when you want.

Then, you won’t have to stop what you’re doing to post something on a social account at the right time.

Best Social Media Management Tools

When developing a social media marketing strategy, you must use the right tools.

Here are some popular options that you need to know.

Sprout Social

Sprout Social is an excellent tool that can help you with scheduling, engagement, and analytics.

You can use it to discover trends to help with your social media marketing.

This tool also lets you view and respond to messages easily.

You’ll also get plenty of data regarding the performance of your account and posts to help produce better results.

Our Rating: 5 out of 5 stars

Best For: All-in-one social media marketing

Notable Features

• Ability to collaborate
• Turn messages into tasks
• Chatbots to help with communication

Sprout Social features tools that teams can use to collaborate on social media content.

You can make sure to address all messages from customers.

The tool helps you automate customer service.

Pros

• Great for team collaboration and communication
• Robust social media analytics
• Easy to use platform
• Integrates with a variety of other platforms
• Insights into your audience’s behavior

Teams can work together to manage your brand’s social media account.

It’s easy to assign tasks to users so that you don’t miss anything.

Sprout social automates analytics and makes them easy to review.

You can integrate the tool with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTub.

The social listening feature helps you discover what your audience wants from you.

Cons

• Can be expensive, depending on the plan you choose
• Limited customization options
• Not the best for beginners

Even the most basic plan is more expensive than what you’ll find from other tools.

And at that price, you should be able to customize things, but you can’t.

So while you get a lot of features, it can be overwhelming for beginners.

Is Sprout Social Hard To Use?

Sprout Social can be hard to use, especially when you’re new to it.

However, once you get over the learning curve, it can be easy.

Pricing & Plans

• Standard: $89 per month
• Professional: $149 per month
• Advanced: $249 per month

Most of the plans have enough features for basic social media marketing.

But you can upgrade to access more social profiles and features like optimal scheduling.

A free trial is available for all three plans.

Our Take

This social media tool is an excellent choice for agencies or mid-size businesses.

If you want to control different accounts in one place and implement social listening, you should request a demo or trial.

HeyOrca!

HeyOrca offers unique features that you can’t get from other social media tools.

You can plan and schedule content and get approvals from your clients before posting.

It also comes with fantastic support if you ever have questions.

Our Rating: 5 out of 5 stars

Best For: Managing social media and clients in one place

Notable Features

• Facebook post promotion
• TikTok scheduling
• Custom branding

You can use HeyOrca to create and schedule Facebook posts that you want to boost.

And if you want to be more active on TikTok, you can set up post-approval and scheduling.

Social media agencies can use custom branding when working with clients.

Pros

• Platform allows you to create content calendars easily
• You can track post performance and see which posts are approved, need review, or need edits
• Schedule to platforms like TikTok
• Easy to use interface
• Allows you to create mockups to send to your clients before publishing

Creating content calendars is essential when you manage social media for multiple clients.

And you can use HeyOrca to have clients approve your work.

Not only can you schedule to more traditional social media platforms, but you can do so with TikTok to fuel account growth.

The interface is easy for social media teams and clients, and you can track successful posts to inform your strategy.

Cons

• Limited reporting options compared to similar tools
• The mobile app currently has limited features
• Not for individuals

You’ll only get social media reports with the top two plans. Even then, the reports don’t offer as much detail as others.

If you want to use HeyOrca, prepare to work from a computer to access every feature.

But you may want to choose something else if you just need a tool for your social media.

Is HeyOrca Hard To Use?

HeyOrca can be difficult to use at first.

Fortunately, the website features a blog that shares new updates to the tool, and there’s a training section you can use to learn the basics.

Pricing & Plans

• Basic: $35 per month
• Standard: $59 per month
• Pro: $77 per month

The plans look pretty affordable, but that pricing is per calendar, and it’s the bulk rate.

Pricing is higher for one to four calendars.

Also, the basic plan doesn’t offer much in the way of features.

Our Take

HeyOrca is the best social media tool for social media agencies.

Companies looking to manage their social media in-house may find the tool overwhelming.

But there are plans that you can choose from to meet most businesses’ needs.

Zoho Social

Zoho Social is the social media leg of the greater Zoho company.

If you already use the tool for sales or your phone system, it’s a great choice.

You don’t need to learn a new platform to manage your social posts.

Our Rating: 5 out of 5 stars

Best For: All-in-one tool

Notable Features

• Direct scheduling to Instagram
• SmartIQ to help with post schedules
• Social listening dashboard

Not all social media tools let you schedule and post automatically to Instagram.

Zoho Social can save you a lot of time in this area.

With SmartIQ, you don’t have to think about when to publish content.

The system will detect the best posting times to help increase your reach.

Meanwhile, your dashboard can help you listen to your audience and interact with them.

Pros

• Can post updates and track performance on multiple social media platforms
• Allows you to monitor competitors’ social media activity
• Easy to use interface even for those who are non-tech-savvy
• Technical support resolves any issues in a timely manner
• Pricing plans are cost-effective

If you don’t want to use different tools for all social networks, this tool is great.

You can also use it to track your competitors, and you don’t need to be good with technology.

You can contact support to get the help you need whenever you have questions.

Also, the affordable plans make this one of the best options for a social media marketer on a budget.

Cons

• Can’t post high-quality images due to size restrictions
• Does not integrate with TikTok
• Not specific to social media management

Zoho doesn’t allow you to upload the best possible images, which can hurt your branding on social media.

And if you want to schedule TikTok videos, you’ll need to choose a different tool.

While Zoho Social is great, it’s a bigger company.

It doesn’t just focus on social media management, so it can be overwhelming.

Is Zoho Hard To Use?

Zoho isn’t that hard to use, especially if you already use the other tools they offer.

However, it may take a bit of time to learn how to access everything in your account.

Pricing & Plans

• Standard: $10 per month
• Professional: $30 per month
• Premium: $40 per month

Compared to many other content marketing tools, Zoho is affordable.

You can access quite a few features even with the most basic plan.

But you’ll need to commit to an annual subscription to get the best deal.

Our Take

Zoho Social is a fantastic choice for brands looking to manage their own social media.

It’s not as costly as some options, but you can do a lot with the tool.

Hootsuite

Hootsuite is one of the most popular social media tools.

It’s easy to use, and you can customize your dashboard to see what you want.

Consider what this marketing software can do for you and your business.

Our Rating: 4 out of 5 stars

Best For: Small businesses who need robust reporting and analytics

Notable Features

• Manage organic and paid content
• Engage quickly and easily
• Learn about market trends

With Hootsuite, you can manage both organic posts and paid posts.

So if you want to run and track a Facebook ad and a Twitter ad, it’s a good choice.

You can also respond to comments and messages across platforms from your dashboard.

The tool helps you learn about market trends to keep up with your competitors.

Pros

• Very user-friendly and easy to navigate
• Excellent customer service
• Offer a free plan
• They provide robust reporting features
• Comes with multiple integrations

When you need to manage social media, you need a program that’s easy to use.

Plus, customer service is quick to help you when you have a problem.

If you aren’t sure if Hootsuite is for you, the free plan lets you test it out for a while.

And you can use the analytics to track the success of your efforts.

With all of the integrations, you can use Hootsuite with social media and other business software.

Cons

• Plans can be costly
• Free plan has a limit of two social media accounts
• No TikTok integration

If you want to use Hootsuite, you may need a significant marketing budget.

All of the plans are expensive for what you get, and the free plan isn’t a great option.

Regardless of the plan you select, you won’t be able to use the tool to post to TikTok.

Is Hootsuite Hard To Use?

Hootsuite is relatively easy to use, and you can customize it as much or as little as you want.

So you could start off with the default settings and change things as you go.

Pricing & Plans

• Professional: $49 per month
• Team: $129 per month
• Business: $739 per month
• Enterprise: Custom pricing

Hootsuite offers a variety of plans to suit your needs.

Most plans offer plenty of features for businesses managing their own social accounts.

Our Take

This tool is great for business owners who don’t have a social media manager.

It’s easy to use and can help you scale your efforts with more features.

Falcon.io

Social media teams will love using Falcon.io for their clients.

It integrates with BrandWatch to give you access to AI to help view your analytics.

The tool is a bit much for just scheduling, but it offers most features you could need.

Our Rating: 4 out of 5 stars

Best For: Ease of use

Notable Features

• Monitor the web
• Automate social ads
• Track campaign performance

The tool lets you track activity across the web to help inform your social strategy.

That way, you can automate social ads to help get conversions.

And you can track the performance of each social channel to determine which is the most successful.

Pros

• Provides detailed insights
• Engage with your audience in real-time
• Can publish content across platforms
• Includes social media listening
• AI-powered analytics

You can review insights about your own social media activity.

Use the tool to interact with followers all in one place and schedule your content the same way.

Social listening helps you track mentions of your brand, and the analytics offer even more data.

Cons

• Have to schedule each platform separately
• Pricey compared to similar tools
• Not for individuals

This tool won’t save you much time if you want to cross-post content.

Plus, it’s not the best for businesses or social agencies with tight budgets.

It’s also not a good option for individual entrepreneurs or people managing their own social media.

Is Falcon.io Hard To Use?

Falcon.io may not be difficult, but it can be overwhelming to use.

You have to get used to all of the features to make the most of your account.

Pricing & Plans

• Essentials: $108 per month
• Full Suite: contact Falcon.io

The only plans available start at over $100 a month, which is very expensive.

And even then, you only get one seat for that price.

If you want more seats or access to all features, you need to speak to someone at the company.

Our Take

Falcon.io seems to have all of the features you could want in a marketing tool.

However, the cost is quite prohibitive, so it’s not worth it for most businesses.

MeetEdgar

MeetEdgar is one of the only tools that will schedule social posts for you.

Once you fill your content calendar, the program will go through the list and post content.

It lets you build a massive library of evergreen posts to share so that you always have something to publish.

Our Rating: 5 out of 5 stars

Best For: Smaller brands or smaller agencies

Notable Features

• Automatic publishing
• Evergreen content library
• Human support

Unlike other tools, MeetEdgar doesn’t require you to always produce new posts.

Instead, you can build your library at first and keep pulling from it.

And if you have questions or problems, you can contact a human to get help.

Pros

• Automates your social media sharing
• Unlimited content library
• Can pull content from RSS feed and other sources
• Allows you to recycle old content easily
• Save a lot of time

If you’re tired of creating new social posts, you’ll love MeetEdgar.

You can add as many posts as you want to your library and pull content from elsewhere.

That way, you’ll always have new stuff to share on social media.

But you can also save time and focus on other tasks in your business.

Cons

• Can’t post directly to Instagram
• A bit of a learning curve
• No free plan

While MeetEdgar works with Instagram, you’ll have to post there manually.

And as a beginner, it can take time to learn how the program works.

You also need to pay quite a bit of money to use the software for more than the week-long trial.

Is MeetEdgar Hard To Use?

MeetEdgar is hard to use initially, especially as you fill your content library.

However, it can be as easy as you want after you have plenty of posts to cycle through.

Pricing & Plans

• Eddie: $29.99 per month
• Edgar: $49.99 per month

To really take advantage of the tool, you need the full Edgar plan.

The Eddie plan only allows you ten automations a week, so it might not save you that much time.

And sadly, the free trial for either plan only lasts a week.

Our Take

MeetEdgar is perfect for anyone looking to set it and forget it.

You can use it to manage your own social media or work with clients.

Loomly

Loomly is one of the best tools for social media, thanks to its variety of integrations.

You can connect to social platforms and other business tools.

Major brands like BMW and L’Oreal Paris trust Loomly with their social media management.

Our Rating: 5 out of 5 stars

Best For: Analytics

Notable Features

• Notifications of activity
• Gives you post ideas
• Easy to manage your assets

If you run a social media team, you can get notifications whenever someone updates the content in your account.

Loomly also helps you get content ideas using RSS feeds and other sources.

Plus, you can manage all of your social assets in one place so that you don’t lose images or videos.

Pros

• Advanced analytics and metrics
• Great for collaboration
• Supports TikTok
• Easy to use
• Access to client dashboards

Loomly provides a lot of details to help you track post success.

You and your team can also collaborate due to the program’s workflow.

If you want to use TikTok, this tool is one of the few options that support that.

The tool is also easy to use, and you can create separate dashboards for each of your social media clients.

Cons

• All the plans have an ad spend limit
• Interface can be confusing to navigate
• Limited features on the basic plan

Regardless of the plan you select, you can only spend so much on ads total.

And if you get the basic plan, you’ll have even more restrictions on features.

So at first, you may struggle to use the tool.

Is Loomly Hard To Use?

Loomly can be confusing, and the interface has a learning curve.

After some practice, though, you may find it gets easier.

Pricing & Plans

• Base: $26 per month
• Standard: $59 per month
• Advanced: $129 per month
• Premium: $269 per month
• Enterprise: Custom pricing

Loomly offers a variety of plans, but they can quickly get expensive.

The more affordable plans don’t have that many features, so you might need to upgrade.

Plus, if you pay monthly, each plan will cost more per month than if you pay yearly.

Our Take

Loomly is a good tool for social media managers and teams.

You can choose from multiple plans to get the features you need.

SocialPilot

SocialPilot offers schedule tools that work with a variety of social networks.

Reports let you give your clients a good look at their social performance.

There are also tools for engagement and collaboration to handle everything in one place.

Our Rating: 5 out of 5 stars

Best For: Managing marketing campaigns

Notable Features

• Bulk scheduling
• Client management
• Browser extension

With bulk scheduling, you can upload and schedule as many as 500 posts at a time.

The tool also allows clients to share their accounts with you without giving away their login details.

You can also use the Chrome or Firefox extension to create posts with a few clicks.

Pros

• Can bulk schedule up to 500 posts at once
• They offer team collaboration
• Provide extensive support
• Can export reports with your company logo
• Integrates with most popular platforms

Scheduling a ton of posts is easy with SocialPilot.

Plus, the team collaboration allows you to assign tasks to individuals to get more done.

If you ever have questions, you can contact the company for help.

And if you manage social media for clients, you can send them reports with your branding.

The tool works with platforms such as Facebook, Pinterest, and TikTok.

Cons

• The calendar layout isn’t user-friendly
• It doesn’t upload videos over a certain size
• Professional plan has limitations

Scheduling a social media post using the calendar layout may be difficult for new users.

Plus, you can only upload videos of a certain size, which can further restrict your options.

And if you go with the Professional plan, you won’t get things like reports or a social inbox.

Is SocialPilot Hard To Use?

SocialPilot is relatively easy to use, thanks to the dashboard.

However, it can have a bit of a learning curve, so you should take time to learn how it works.

Pricing & Plans

• Professional: $29.75 per month
• Studio: $63.75 per month
• Agency: $127.50 per month
• Enterprise: Custom pricing

All of these prices apply when you pay annually.

If you choose to pay monthly, you’ll pay an extra $6 to $23 per month.

You can get a free 14-day trial of any plan to see which one meets your needs the best.

Our Take

SocialPilot is best for social media management agencies.

The tools help you manage client work and collaborate with your team.

While you can use it for in-house social media, other tools may be a better fit, especially since this tool is relatively expensive.

Sendible

Another one of the best social media tools is Sendible.

It can help you grow your audience and get new customers, and you can simplify the process.

There are tons of integrations to help you create and publish content.

Our Rating: 5 out of 5 stars

Best For: Solopreneurs

Notable Features

• Google Analytics integration
• Monitor brand mentions
• Unified dashboard

Thanks to Google Analytics, you can track how social media turns followers into website visitors and customers.

You can also track mentions of your brand and get keyword alerts to know when you should engage.

Meanwhile, the dashboard lets you view everything in one place.

Pros

• Extensive focus on automation
• Integrations with almost every social platform
• Integrates with LinkedIn
• Intuitive tool that is easy to learn
• Works with Canva

Sendible can help you automate your social media, which is essential if you like working for yourself but not having a team.

You can connect to platforms from Facebook to LinkedIn to YouTube.

As you start using the platform, you can quickly learn how to use it.

And it works with tools like Canva, Google Drive, and Dropbox.

Cons

• Reporting and analytics are not as robust as other tools
• Gets expensive quickly
• Not the best for new agencies

The reports and analytics don’t offer as many details as some social management tools.

You’ll also find the tool is quite expensive for a decent amount of features.

The basic plan is enough for business owners, but new agencies may want a more affordable tool.

Is Sendible Hard To Use?

Sendible isn’t too hard to use, but that can depend on the features you need.

Like any tool, you may need a bit of time to manage everything, but it gets easier over time.

Pricing & Plans

• Creator: $29 per month
• Traction: $89 per month
• Scale: $199 per month
• Expansion: $399 per month

If you want to have a team manage your social media, you’ll need at least the Traction plan.

But all of the plans have something to offer when it comes to managing your digital content.

You can commit to a yearly billing cycle to save 15% on whichever plan you select.

Our Take

Sendible is a good option for individual business owners and marketing agencies.

But to make the most of the tool for your agency, you need to get a higher-cost plan.

That can be difficult when you first start, but this platform is still a good choice for many businesses.

Buffer

Buffer is a fantastic tool for scheduling and planning your social media.

You can schedule content, engage with your audience, and view your analytics.

Then, you can help grow your reach and overall business.

Our Rating: 5 out of 5 stars

Best For: Budget option – smaller brands on a tighter budget

Notable Features

• Create content for multiple platforms in one place
• Reply to comments on your desktop
• Set up a landing page

You can use Buffer to create and schedule content using one dashboard.

That way, you don’t have to switch between apps and websites.

The tool also helps you reply to comments and keep from missing important comments.

And you can create a landing page to use as your link in bio on platforms like Instagram and TikTok.

Pros

• Simple, straightforward user interface
• Analytics in real-time
• Can integrate with Google Analytics
• Includes a free image creation tool
• Quick responses from the support team

If you want to make managing social content easy, Buffer is great.

You get access to analytics that update often, and you can integrate the tool with Google Analytics.

The tool also has a feature called Pablo to help you create social media images.

And if you have any questions, the support team can assist you.

Cons

• Free plan is limited
• Can quickly get expensive
• Doesn’t integrate with Instagram Creator or personal profiles

The free plan only offers basic publishing tools, so you may need to upgrade at some point.

Even then, pricing is per social channel, not an overall rate.

So you may need to spend a lot of money if you have different social accounts.

If you want to schedule to Instagram, you’ll need a business profile to connect.

Unfortunately, you can’t connect a creator account to Buffer.

Is Buffer Hard To Use?

Buffer is pretty easy to use, and it’s much easier than other social tools.

You can manage everything in your dashboard to save a lot of time.

Pricing & Plans

• Free: $0 per month
• Essentials: $5 per month per channel
• Team: $10 per month per channel
• Agency: $100 per month

When looking at the pricing, think about how many social accounts you have.

Then, you can add them up to get a good idea of how much each Buffer plan will cost.

But keep in mind that the Agency tier includes up to ten accounts at no extra cost.

And if you pay monthly, you’ll pay an additional 20%.

Our Take

Buffer is probably the best tool for newer brands.

You can customize the pricing based on how many accounts you connect.

And there’s even a free option if you want to save money as you grow your business.

TweetDeck

As the name suggests, TweetDeck is a program just for managing Twitter.

It lets you view all of your tweets, notifications, and messages in one place.

That way, you don’t have to tab back and forth to keep up with everything.

Our Rating: 4 out of 5 stars

Best For: Twitter – manage multiple clients easily

Notable Features

• Customize the columns
• Link as many Twitter accounts as you want
• Keyboard shortcuts

With TweetDeck, you can decide which columns you want to view and in which order.

You can set up columns for your feed, notifications, messages, lists, and more.

And if you manage Twitter for multiple clients, you can link all of the accounts in TweetDeck to switch between them easily.

There are also keyboard shortcuts to help you save time with replies, likes, and other actions.

Pros

• Completely free
• Can schedule tweets
• Allows you to manage multiple Twitter accounts
• Customizable social media dashboards
• Can set a default account

Cons

• No mobile app available
• No analytics built into the tool
• Can only be integrated with Twitter

Unfortunately, TweetDeck isn’t the best tool to use on the go since it only works in a browser.

You also won’t get analytics to help track well-performing tweets.

And while it works well for Twitter, you can’t use it with any other platform.

That means you may have to juggle more tools to handle all of your social accounts.

Is TweetDeck Hard To Use?

TweetDeck isn’t too hard to use.

There’s a helpful menu on the left side of the screen that lets you customize the columns and add more accounts.

Pricing & Plans

• Free plan

All you need to start using TweetDeck is a Twitter account.

You can connect as many accounts as you want, making it an excellent option for social media agencies.

Our Take

TweetDeck is probably the best social media management tool for Twitter.

But if you want to manage any other platforms, it will not suit all of your needs.

You can use it as a supplement to other tools, though.

Later

Later is a fantastic social media management tool for Instagram and other platforms.

You can collect and upload media to your library.

The tool also comes with a bio link that you can use on Instagram and other platforms.

Our Rating: 5 out of 5 stars

Best For: Instagram accounts

Notable Features

• Linkinbio
• Media library
• Works with most social platforms

Later offers Linkin.bio to help you link to individual Instagram posts.

That way, you don’t have to constantly switch out your link.

The media library keeps track of images you’ve used to keep things fresh, and it keeps all of your photos together.

Plus, you can use it with Facebook, Pinterest, TikTok, LinkedIn, Twitter, and Instagram.

Pros

• Free plan
• Compatible with different networks
• Able to save captions
• Automatic posting to Instagram
• Advanced plans for agencies

Of course, it’s great to have a free plan to test out Later for more than the trial period.

It works well with everything from Instagram to Pinterest to TikTok.

For Instagram, you can save captions, which is a great way to organize sets of hashtags.

If you have a business Instagram, Later will post automatically for you.

And if you have a social media agency, you can get a larger plan to meet your needs.

Cons

• Significant limits on the free plan
• Add-ons on only some plans
• Minimal analytics

If you choose the free plan, you can only post up to 10 times per month per platform.

You also won’t get access to hashtag suggestions, post-time recommendations, or other features.

To add on extra social sets, you’ll need one of the more expensive plans.

And without spending a lot, you won’t get a ton of analytics.

Is Later Hard To Use?

No, Later is easy to use, and you can use it on your desktop or through the mobile app.

You can upload media in bulk, and you can schedule posts easily.

If you want to post manually, the Later app can notify you when it’s time to post.

Pricing & Plans

• Free: $0
• Starter: $15 per month
• Growth: $40 per month
• Advanced: $80 per month

The plans quickly get expensive after the free and starter tiers.

However, the more advanced tiers let you add more social sets ($15) and users ($5).

You can save 17% if you pay for any of the plans for an entire year at once.

Our Take

Later is an excellent choice for beginners through full-service agencies.

There’s a plan with features to meet almost any need with Instagram or other platforms.

Agorapulse

Agorapulse is yet another fantastic social media tool that offers publishing, reporting, and monitoring of your social media accounts.

It’s a good option for marketing agencies and businesses who want to manage social media in-house.

There are also resources to help you.

Our Rating: 5 out of 5 stars

Best For: Large teams who need to scale

Notable Features

• Powerful analytics
• Social media inbox
• Publishing tools

You can use the analytics to track the most successful posts, and you can learn which posts are driving traffic and sales for your business.

The social media inbox lets you check messages for various platforms in one place.

Like any other tool, you have publishing features to help share content.

Pros

• Ability to scale
• Integrates with Canva
• Scheduling tool is included
• User-friendly interface
• Free training course provided

You can add more users and social profiles to existing plans as your business grows

The Canva integration makes it easy for individuals and teams to create content.

And the scheduling tools let you automate your posting.

Thanks to the user-friendly interface, getting started is easy.

But if you want to learn more, you can go through a free course on the platform.

Cons

• Expensive compared to similar tools
• They only offer a 15-day trial
• Doesn’t support all networks

Even the most basic plan is quite expensive, so it’s a bit overkill for some businesses.

Now, you can test out the tool, but you only have 15 days to do that before you have to pay.

And you can’t use the tool with TikTok, Pinterest, and some other networks.

Is Agorapulse Hard To Use?

Agorapulse can be easy to use, and the training course is helpful.

You may need to spend some time learning to navigate your account.

Pricing & Plans

• Pro: $79 per month
• Premium: $199 per month
• Enterprise: Custom price

These prices apply to an annual billing cycle, so paying monthly will cost more.

If you get the Premium plan, you can pay extra to add more users ($50) or social accounts ($20).

The Enterprise plan is best for large agencies.

Our Take

Agorapulse is best for serious marketing agencies or other businesses with big budgets.

The social media marketing tool is more expensive than others with similar features, so it’s a bit much for some.

But you can do a free trial to see if it’s worth the cost for you.

How Social Media Management Tools Help Users

When choosing the right option, consider how social media marketing tools can help you and your team.

What Are the Advantages of Using Social Media Management Tools?

Advantages of using social tools include saving time.

You can often create a posting schedule and upload content in batches.

Some tools will reshare your content for you, and you won’t have to stop what you’re doing to post.

Detailed analytics can also help you improve your marketing strategy in the future.

What Are Some of the Pain Points Social Media Management Tools Can Solve?

The software can help agencies manage client posts.

It can also help businesses with multiple social accounts keep track of everything.

Features To Look For in a Social Management Tool

Here’s what you should consider to choose the right social media managing tool.

Ability to Schedule and Publish to Multiple Social Networks

Some platforms let you connect accounts for various platforms.

That way, you can schedule and manage content in one place and easily cross-post content.

Collaboration and Easy Integration

Being able to collaborate lets you work with clients or your own team members on social media.

And the right integrations can help you import media and other information for social posts.

Analytics

The best tools for managing your social accounts will offer analytics.

That way, you can see which posts are doing well and which are converting to website visits or sales.

Social Listening and Monitoring

Social listening allows you to stay on top of brand mentions.

You can use those to manage your reputation and respond to comments.

Campaign Management

Consider if a tool lets you manage specific social campaigns.

If so, you’ll be able to track different campaigns individually.

Technical Support

You should also look for a tool with a good support team.

Whenever you have questions or problems, you should have someone to contact for help.

Is There a Difference Between Using a Free vs. Paid Social Media Management Tool?

Free tools usually limit you, either in the number of accounts you can connect or the number of posts you can schedule.

Paid tools allow more of that, and they also tend to offer better analytics.

Frequently Asked Questions

If you still have questions about selecting the right social media program, here’s what you should know.

Wrapping Up

Sprout Social is the best social media management tool because of its features and pricing.

MeetEdgar is an excellent runner-up, especially if you don’t want to keep scheduling social posts.

Both tools are easy to use, and you can choose the plan that works for you.

Then, you’ll be able to manage your social media and save time.