7 Best Free Email Marketing Tools: Detailed Reviews and Guide

Whether you’re a B2B or B2C marketer, email marketing is one of the most powerful means of engaging your target audience.

It has been a staple in the world of digital marketing, and it’s not showing any signs of slowing down.

There are two ways you can go about email marketing: manual and automated.

The manual route is a good starting point if you’re in the initial stages of building your business.

However, as your business grows, manual email marketing is bound to consume a lot of time and effort. 

Automated email marketing, as the name suggests, doesn’t require any intervention.

It offers many benefits, like nurturing leads, increasing brand awareness, providing detailed reports, saving resources, and more.

Luckily, there are plenty of free email marketing tools that you can try before investing your hard-earned money in a premium service.

Read on to learn about our top picks for the best free email marketing services.  

Top 7 Free Email Marketing Services in 2022

Just because a tool is free doesn’t mean it’s not effective.

The following free email marketing tools offer great functionality and a wide range of features without charging a single penny!

1. Mailchimp – Best Free Email Marketing Tool Overall

Spearheading our list of the best free email marketing services is none other than Mailchimp.

It’s arguably the most popular email marketing provider on the market, especially among small businesses and bloggers.

Mailchimp boasts excellent template designs and an easy-to-use editor for easy customization.

It also has quite a few eCommerce tools that make it a perfect choice for those with an online store.

With Mailchimp’s free plan, you get a daily send limit of 500 emails and a monthly limit of 2,500 emails.

The free version also has a 500 subscribers limit, which should be enough if you’re just starting out.

Mailchimp is compatible with a wide range of integrations, including Salesforce, Shopify, Stripe, and more.

It also has tools for social media platforms like Facebook and Instagram for managing posts and ads.

One of Mailchimp’s features that we really like is Creative Assistant.

It enables you to import images, fonts, colors, and other design elements to personalize your email marketing campaigns.

There’s also a form builder, an embedding tool, and a surveying feature that allows you to get feedback from your target audience.

Last but certainly not least, Mailchimp offers one of the most reliable 24/7 support systems.

What We Like About Mailchimp:

• Compatible with over 250 integrations
• Intuitive drag-and-drop builder
• Offers social media management tools
• Easy-to-use landing page builder
• An outstanding 24/7 support system

2. HubSpot – Best for Free CRM Access

HubSpot is an all-in-one customer success platform that offers everything you need to scale your business, from a comprehensive CRM (customer relationship management) system to an email marketing solution. It’s perfect for agencies, SMBs, and SaaS.

With HubSpot’s free plan, you can send up to 2,000 emails a month, and there’s no limit on the number of subscribers you can have.

What’s more, you can preview your emails for certain contacts before sending them out.

HubSpot’s email marketing service uses a drag-and-drop editor, guaranteeing easy customization.

The platform also boasts a wide range of pre-made email templates that you can customize to your liking.

With HubSpot’s detailed analytics dashboard, you’ll be able to access useful insights that will help you optimize your email marketing strategy for better results.

All of your subscribers’ information and interactions are stored within HubSpot’s free CRM, so you’ll be able to access them easily whenever you need to.

HubSpot email marketing offers a host of other features that you may find useful, including ad management, active and static contact lists, customizable sign-up forms, a ticketing system, and more.

As it’s an all-in-one platform, you’ll be able to use HubSpot’s native integrations, which include its free CRM, as well as other useful apps like DataBox, Ceros, Call Loop, and Atomic Reach.

What We Like About HubSpot:

• All-in-one system that’s ideal for scaling
• Unlimited subscribers
• Tons of professionally designed email templates
• Free access to a full-fledged CRM
• Has a wide range of integrations

3. Sendinblue – Best Advanced Automation Features

Sendinblue is another highly popular email marketing solution that offers a generous free plan that allows you to have unlimited contacts with a daily limit of 300 emails sent.

So, if you have a lot of subscribers but don’t need to email them all at the same time, Sendinblue is perfect for you.

In fact, you won’t need to upgrade to paid plans as long as you’re fine with the 300 emails per day limit.  

Sendinblue’s free plan also supports transactional emails and SMS marketing, and it grants you access to in-depth analytics tools that you can use to improve your email marketing efforts.

There’s a lot to like about Sendinblue, but its email marketing automation features are definitely its strongest selling point.

These features include autoresponders, page tracking, and coupons in emails.

This free email marketing software integrates with several tools, including Google Contacts, Typeform, RSS, Outfunnel, Elementor, and much more.

It also integrates with some of the most popular eCommerce platforms, like WooCommerce and Shopify.

Another feature that sets Sendinblue apart is its integrated CRM system, which enables you to track your customers’ interactions and the workflow of your team members.

Other neat features that you get to enjoy with Sendinblue’s free plan are a shared inbox, customizable sign-up forms, a WordPress plugin, email customer support, and real-time campaign performance tracking.

What We Like About Sendinblue:

• Allows for an unlimited number of subscribers
• Outstanding email marketing automation
• Supports SMS marketing and transactional emails
• Comes with an integrated CRM system
• Offers real-time campaign performance tracking

4. MailerLite – Best for Experienced Marketers

MailerLite might not be as popular as the likes of Mailchimp and HubSpot, but it’s certainly a tough contender on this list.

It offers the second-highest monthly sending limit, along with a host of advanced email marketing features.

With MailerLite, you get to enjoy a monthly sending limit of 12,000 emails and a subscriber limit of 1,000.

This is pretty generous compared to other free email marketing tools.

This email marketing tool is all about simplicity.

It features an intuitive drag-and-drop email builder and a range of sleek and simple templates that are guaranteed to make your emails stand out.

MailerLite’s free email marketing plan grants you access to all of its email templates, as well as features like heatmaps, live chat support, and A/B testing.

You can also enjoy eCommerce integrations like Shopify and WooCommerce.

On top of that, there’s advanced reporting that covers everything from email list growth to marketing automation and eCommerce sales tracking.

And did we mention unlimited audience segmentation and full subscriber management?

It’s worth noting that some of MailerLite’s advanced features aren’t accessible through the free account plan.

Such features include the ability to sell subscriptions and digital products through emails.

What We Like About MailerLite:

• Allows you to send up to 12,000 emails per month
• Intuitive, easy-to-use drag-and-drop builder
• Advanced features like heat maps and A/B testing
• In-depth reports for campaign optimization
• Provides Shopify and WooCommerce integration

5. Sender – Best Monthly Sending Limit

If you’re looking for a free email marketing solution with a high monthly sending limit, Sender is your best bet.

It flaunts the highest monthly limit of 15,000 emails and allows up to 2,500 subscribers!

With such a high monthly sending limit, Sender is perfect for many purposes.

Naturally, though, start-ups and small business owners benefit from it the most.

Apart from the high sending limit, Sender offers numerous excellent email marketing automation features, including drip campaigns, welcome emails, custom triggers, and automation splits.

It even has automated workflows that you can implement from the get-go.

Sender grants you access to in-depth analytics that will help you keep tabs on target audience growth, automation, campaigns, and clicks.

You also get access to a producer picker, image editor, and image library.

Sender integrates with many platforms, including WordPress, Shopify, PrestaShop, and more.

It also provides API access and access to custom fields, promotion popups, embeds, GDPR consent, and more.

With Sender, you can edit your emails in several ways.

For example, you can use the platform’s intuitive drag-and-drop editor or opt for plain text or HTML editing.

What We Like About Sender:

• Has the highest monthly sending limit on the list
• Provides multiple ways of email editing
• In-depth analytics and Google Analytics tracking
• Several email automation features
• Plenty of personalization and integration options

6. Mailjet – Best for Integrations

Mailjet is a beginner-friendly email marketing platform that’s best suited for small businesses and start-ups.

It offers a monthly sending limit of 6,000 emails, a daily sending limit of 200 emails, and unlimited contacts.

Mailjet has some of the cleanest email templates we’ve seen from an email marketing service.

They’re so simple yet so sleek and visually appealing.

There’s also a drag-and-drop editor, enabling you to add your own touch to the pre-made templates.

Mailjet supports transactional emails and content dripping.

It also offers access to APIs, SMTP relays, and webhooks, so you can always implement advanced functionalities and configurations.

In terms of integrations, this email marketing tool integrates with numerous platforms, including Google Drive, Facebook, Dropbox, Salesforce, and ClickFunnels.

It also integrates with eCommerce sites like Shopify, PrestaShop, and WooCommerce.

It’s also worth noting that Mailjet allows you to personalize all your campaigns so that they stand out.

You get to access basic statistics like click, open, and non-delivery rates so that you can refine your campaigns for better results.

What We Like About MailJet:

• Offers some of the sleekest and cleanest templates
• One of the best options in terms of integration
• Unlimited subscribers and a generous monthly limit
• Supports drip content and transactional emails
• Provides access to SMTP relays, webhooks, and APIs

7. EmailOctopus – Best for Beginners

Not only is EmailOctopus one of the most straightforward email marketing tools on the list, but it’s also one of the most generous.

It offers a monthly sending limit of 10,000 emails to up to 2,500 subscribers.

EmailOctopus doesn’t have any unique features that set it apart from the competition, but that might be exactly what you’re looking for, especially if you’re new to email marketing.

The platform has a sleek user interface and a simple drag-and-drop email builder that you can use to customize your emails to your liking.

It’s worth noting that EmailOctopus was once a feature within Amazon SES, but it’s currently an independent service.

One of the things in which EmailOctopus excels is email list management.

It has quite a few segmentation and personalization features to help you smoothly manage your email list and deliver better content.

EmailOctopus isn’t the most thorough when it comes to statistics and analytics.

Note also that statistics are stored for only 30 days with EmailOctopus.  

What We Like About EmailOctopus:

• Generous monthly sending limit of 10,000 emails
• Allows for up to 2,500 subscribers
• User-friendly interface and a simple email editor
• Excellent for contact list management
• Great segmentation and personalization features

Factors to Consider in a Free Email Marketing Tool

When trying to choose between free email marketing services, there are several factors that you need to consider to ensure making the right choice, namely:

1. Sending Limits

The first thing you need to look at when considering a free email marketing service is the daily and monthly sending limits.

If they’re not enough for your needs, then you should choose a different service.

Luckily, most of the options on our list are pretty generous regarding their sending limits, with some offering up to 15,000 emails per month.

So, you could easily find a service that meets your needs.

2. Subscribers Limit

Next, you need to consider the service’s subscribers limit.

If you’re just starting out and don’t have a solid following yet, then most, if not all, of the options on our list will meet your needs.

On the other hand, if you have a large following, you need free email marketing software that allows for many subscribers.

This shouldn’t be a problem when services like Mailjet offer unlimited contacts!

3. Ease of Use

If you’re looking for a free email marketing solution, chances are you’re new to the world of email marketing.

On that account, you need to opt for a service that’s simple and easy to use.

All of the options on our list utilize a drag-and-drop editor, so you don’t need to know anything about coding or web design to use any of those options.

4. Integrations

Lastly, you need to consider the service’s compatibility with other tools and platforms.

Does it easily integrate with the tools or platforms that are central to your business? If it doesn’t, you should opt for a different service.

Wrapping Up

There you have it; now you know all about the best free email marketing services in the market.

Though there are a few other great options that aren’t on the list, we assure you that the ones listed above are the best of the bunch.

Depending on your needs, one of the above-listed options will fit the bill.

If you’re looking for an all-rounder, though, you can’t go wrong with Mailchimp.

After all, it’s the most popular email marketing solution out there, offering all the features you might need and then some!