TikTok is one of the most popular social media platforms today and has quickly created its own online culture.
The FYP (For You Page) is where most people spend their time on the app, so in this guide, we’ll break down everything there is to know about the FYP, FYP optimization for videos, and personalization for your FYP.
What Is TikTok?
TikTok is one of the most popular social media platforms.
The platform specializes in short-form videos.
TikTok started as Musical.ly, an app that focused on lipsyncing videos for popular music.
The app was bought by the brand ByteDance in August of 2018 and reconstructed into TikTok.
Why Is TikTok So Popular?
TikTok’s young audience and short-form content are the primary reasons for its popularity.
The short videos make content easy to consume.
It is most popular with the 10-19 age group, a very influential age that can drive trends.
What Does FYP Mean on TikTok?
FYP means For You Page on TikTok.
The FYP is the landing page for the app, the first thing you see when you open TikTok, and where most people watch content.
The For You Page is tailored to the content you watch and like, meaning it suggests videos to you based on the content you have liked and engaged with in the past.
What Is The Purpose of FYP On TikTok?
The purpose of the FYP on TikTok is to discover content that is either trending or falls in line with the content you have shown interest in before.
Most of the content on FYP is popular videos that many people have liked.
What Will You Get on Your FYP?
The content that shows up on your FYP is based on an algorithm, meaning it tracks how you interact with the app and tries to tailor its suggestions to the things you have shown interest in.
For example, if you consistently like dance videos, watch them all the way through, or interact with them, you will see dance videos show up on your FYP more and more.
Who Uses FYP?
If a person uses TikTok, they most likely use the FYP as it’s the first thing you see when you open the TikTok app.
In addition, the FYP utilizes the “endless scroll,” meaning as long as you swipe up, you will never run out of content to watch.
The endless scroll and the short videos make content easier to comprehend and interact with than long-form entertainment.
Why Do People Comment “FYP” Under Videos?
FYP is a way to interact with a video you like so that you will see similar content.
It enhances TikTok’s algorithm to pull up videos you may enjoy.
How To Personalize Your FYP?
TikTok uses your data to suggest videos that it thinks you will like based on your past behavior.
The best way to personalize your FYP is to give TikTok data that will help narrow your interests.
TikTok tracks the videos you watch, rewatch, and like.
So the next time you find a video you love, you can make sure to like it, comment on it, and give it a second watch.
If you’re getting content that you don’t enjoy, you can always press down on the video and select “Not Interested” from the menu.
Doing this lets the algorithm know that you aren’t interested in content similar to the one you selected.
Why Is Getting On The FYP Important?
Content featured on the FYP typically reaches a wider audience and, most importantly, helps you find people interested in your content genre.
Why You Should Optimize Your Content for the For You Page
The For You page is where people find and consume content on TikTok.
The company even describes the FYP as “central to the TikTok experience…” (source).
If you are hoping to reach a wider audience with your content and possibly even get on trending, getting your content on the FYP is imperative.
If you make a specific type of content (such as dance, school, DIY), you want to make sure you engage with that community as much as possible, so your videos show up on their FYPs.
How Do You Get On The FYP?
There are a few methods you can try to optimize your content specifically to get on the FYP.
While there is no sure-fire way to game the algorithm, others have used these methods with success.
Use Proper Hashtag Etiquette
Many people overuse or misuse the #foryoupage, #foryou, and #fyp tags.
The idea is that these hashtags help TikTok’s algorithm to push your video onto the FYP, but there is no evidence to support this.
Rather than spamming your video with many FYP hashtags, you should only use hashtags that directly connect with your content.
For example, you can use the specific trend hashtag if you post a dance challenge video from a trend.
Also, if you have a specific interest (such as DIY, music production, or art), you can find the hashtags most often used for videos like yours.
Pro Tip: Use hashtags on TikTok just as you would use small business hashtags – sparingly, yet effectively.
When and How To Use the Abbreviation FYP
The abbreviation FYP for For You Page is well-known within the community of TikTok, so you probably won’t confuse any regulars of the app if you bring out the abbreviation.
You can use it freely on TikTok, but you may have to explain if you’re talking to someone outside of the loop.
In general, you can use FYP in place of anywhere you would write “For You Page.”
Create Shorter Videos
Short videos are easier to consume.
TikTok is a very fast-paced app with mainly short videos, and in general, shorter videos do better.
The quicker you can get to your point, the lower the chance of losing a person’s attention.
An important note is don’t try to overload a short video with many words on-screen.
Sometimes creators will write paragraphs using the text tool, and showing a person a wall of text gives you a smaller chance of them paying attention.
Reading the words with added captions or using the text-to-speech feature are two great options to avoid this.
Write Engaging Captions
Another great way to push your video in TikTok’s algorithm is to write captions that will engage the viewer.
Many people do this by asking a question to the audience.
For example, if you are making a craft or DIY video, you may write in the caption “Has anyone ever tried this before?” or “Does anyone have tips for this project?”
Comments and other forms of direct engagement will boost your video’s ranking in the algorithm, and you have a better chance of that TikTok making it on the FYP.
For even more engagement ideas, check out our Questions for Instagram story guide.
Create High-Quality Videos
One of the best ways to gain traction and impress people is to make sure that you are always focused on quality.
A short video that is poorly shot, edited plainly, and doesn’t contain high-quality content has a much lower chance of making it on the FYP.
Whatever your niche is, make sure you spend time on your videos and think about if the TikTok would entertain or inform you as a viewer.
Post New Content When Your Audience Is Most Active
Depending on the location and demographic of your audience, certain times will be better to post so that your followers and potential audience will see it.
What time should I post a video so it appears on TikTok’s FYP?
The time you should post a video depends primarily on the location and demographic of your audience.
As far as location, you should make sure you aren’t posting when your audience is asleep, so too early in the morning or too late in the night are not great times.
Your audience’s location usually corresponds with your location, so American TikTokers typically have primarily American audiences, while an African TikToker will likely have a majority African audience.
For social media platforms like TikTok, after lunchtime is the starting point for when it is the best time to post, and around 9 or 10 at night are the cutoff times.
If you use TikTok for your small business or as a creative worker, you may consider using TikTok for Business.
Along with other things, it provides you with the specifics of your audience, such as when they are most active and the general location.
Add Trending Sounds And Music To Your Videos
A great way to gain traction on your TikToks is to use trending sounds or music in your video.
What sounds will help me get on TikTok’s FYP?
There are no specific sounds or music we can point out since the trends are constantly changing.
But if you scroll through your FYP, you will likely see some of the same sounds or music repeated or even a specific challenge or trend.
You can use the trending sounds and music you see or are even suggested through the TikTok video editor to boost your video’s reach.
Wrapping Up
TikTok is one of the most popular social media platforms today, so it’s a good idea for anyone online to learn more about it.
Now that you know the basics of TikTok’s For You Page (FYP), you can get out there and personalize your FYP or even tailor your content using some of our tips.
