How to Get More Views on Instagram

Have you noticed a decline in your Instagram views?

Do you want to get more eyeballs on your Instagram content?

If that sounds like you, you’ve just landed on a goldmine of view-boosting tips.

The Instagram algorithmic timeline was introduced to ensure users see the best, most relevant content to their interest on their feeds.

Unfortunately, this algorithmic change has taken a negative toll on many Instagram accounts, as most marketers, creators and users notice a drop in the reach and engagement of their content.

But this shouldn’t be the case. In fact, it should be an opportunity to get your content on more users’ timelines.

So what do you need to do differently?

In this post, we’ll share 5 in-depth and actionable strategies you can implement to grow your reach and get more views on Instagram.

Frequently Asked Questions

What You’ll Need to Get More Views on Instagram

Your Instagram Account: To use the tips in this guide to increase your views on Instagram, you only need an Instagram account.

However, some of these tips require using the Instagram native insights and post promotions features only available on an Instagram business account.

If you don’t have that yet, follow this guide to get your Instagram a professional account status.

A Social Media Analytics Tool: There are many good social media analytics tools to track your Instagram account’s growth.

You can use these tools to measure reach and engagement and uncover insight to make better Instagram marketing decisions.

Hootsuite and Buffer are 2 of the best social analytics tools on the market.

Tip #1: Create Share-worthy Content

To get more views on Instagram, what you must first get right is your content and how it fits what your target audience and niche requirements.

If you fail here, every other effort to grow impressions and engagement might yield no result. In short, you need to own your niche.

Start by researching what topics interest your audience and create different types of content to address them.

Think about it- what’s the first thing you do after seeing educating, entertaining and relatable content anywhere on the internet?

Share? You guessed right.

If you really want more views on your post, a must-ask question before hitting the publish button on any of your Instagram content is whether your content is share-worthy.

Whether your niche is fashion, lifestyle, Fitness, or whatever, you need to create content that your target audience will find valuable. The quality of photos and videos matters less if your content doesn’t reflect your target audience’s value, address their pain points, educate and adds value to their lives.

Share-worthy content is the best way to expand your Instagram reach and get more views on your content. The more your audience forwards your content, the more views you get.

But share-worthy content is not always educational content. It all depends on what works for your business. And also your niche.

If your audience engages more with funny content, then you must find a way to make your content funny. You can make your content educational and funny at the same time.

You may need to create various types of content, reels, stories, carousels, and more to find the content type and form your audience engages and shares most.

You can use the built-in Instagram insight feature to uncover this. We’ll show how soon.

Tip #2: Find Your Optimal Posting Times

Another effective strategy to get more eyeballs on your Instagram content is to post at the right time.

And what’s the right time? It’s when your followers and target audience are online and will most likely engage your content.

Instagram insights, the native analytics feature, makes finding useful information about your audience easy.

You don’t necessarily need a third-party tool to discover what type of content your audience engages with the most and when. Your Instagram app shows a breakdown of when your followers are most active online every day.

Here’s how;

Open the Instagram app on your phone and go to your Profile.

Tap Insights and click on Total followers. You’ll be taken to the insight page, where you’ll see a lot of data about your followers.

Scroll down the page until you reach the most active times section.

On this page, you’ll find the most active time for days of the week and hours of the day.

Go through this data to find your followers’ peak activity time. And that’s when to push your content live.

On most accounts, the number of active followers is fairly consistent at a particular time each day. You need to find the optimal. That’s when to publish your content.

Digging into this, you’ll discover a trend in your followers’ activity that can help plan your content calendar.

It can also help you schedule posts ahead of time to maintain consistency. Mind you; you may have more than one optimal time. Meaning you have more opportunities to post.

One important variable to consider here is the time zones, as all your followers will likely be from different parts of the world. Keep an eye on this; over time, you’ll find what time works best.

There’s a general knowledge on the web that the best time to post on Instagram are 11 am and 10-11 am on Wednesdays and Fridays, respectively.

While there’s an element of truth in this, the fact is that your followers are not the general. You need to find out what’s the optimal time for you. And the only way to do that is by studying, experimenting and analyzing your follower’s behavior.

Tip #3: Use Relevant Hashtags

To get more views on Instagram, you must up your hashtag game.

It’s not about adding as many random hashtags as you can. It’s about strategically using relevant ones in your content.

The two ways above focus on using your existing Instagram followers to get more views on Instagram. But how do you get more new non-followers to see your content?

• General answer – use hashtags
• Specific answer- use relevant hashtags.

There’s a difference between using hashtags and using the right hashtags for your content.

Is your target audience going to type that hashtag in searches when looking for content like yours on Instagram? No? Don’t use it.

Also, don’t be tempted to use the most popular hashtags on Instagram unless they are relevant to your niche.

A common mistake newbie creators make is to go after high-competition hashtags. It’s like going after high-difficulty keywords in SEO. The chance of making it to the top is slim.

Instead, focus on business niche hashtags with mid to low-level competition and combine them with relevant competitive ones.

To find relevant hashtags for your niche, TagFinder and TagForLikes are free powerful tools to dig up hashtags and their level of competition.

Moreso, hashtag following is a common trend on Instagram. This feature allows creators and businesses to increase brand awareness and easily reach new and larger audiences.

When you publish a post and add hashtags to your post caption or story, Instagram populates the feeds of users following those hashtags with the hashtagged content. Thus, even people who are not your followers can see your content on their timelines.

Although Instagram allows up to 30 hashtags for posts and 10 for stories, you should use only some.

In a study from TrackMaven, Instagram posts with nine hashtags perform best. Some other studies suggest fewer (5-9 hashtags), while some said you should use more.

There’s no rigid rule here. Experiment with all to see what works best for you.

There is, however, one certain “Don’t”- don’t overuse hashtags. That’s akin to keyword stuffing- a punishable practice in SEO.

While there might be no direct penalty for this on Instagram, you might get flagged for spamming.

Tip #4: Boost Your Post with Instagram Ads

If you have the budget, Instagram ads is one of the most effective ways to grow your organic reach and get more views on Instagram.

Once you target the right audience, have a compelling message and use an irresistible CTA, you can grow a community of followers faster than you would with regular Instagram posts.

You can boost your posts with as little as $5 if you have an Instagram business account. Simply locate the post you want to boost and click the Boost Post button under it.

You will likely not promote all your Instagram posts since that’s counterintuitive.

So which post should you promote?

Answer- the best-performing ones. Since it already performed well, It’s more likely to get excellent results when you promote it.

You can find your best-performing posts using the insights tool within the Instagram app.

Here’s how;

• Open Instagram and go to your Profile page, click on the menu (three-vertical lines) icon at the top left and select Insights (bar chart icon) from the options.
• Under the Top Posts section, click on See More.
• Next, use the filters to select Impression and Engagement and set the Time filter to 7 days.
• Next, you’ll see your top posts by engagement for the previous 7 days.

Now you can select the posts to promote.

Tip #5: Work with Niche Micro-influencers

61% of consumers follow suggestions made by an influencer they trust. So, If you are using influencer marketing to grow your Instagram account, you are missing out immensely.

From a marketing perspective, working with influencers doesn’t mean going after influencers with millions of followers.

Rather, It’s collaborating with influencers who can help you reach your target audience and growth goals. Hence the name- niche micro-influencers.

Niche micro-influencers have a strong relationship with their followers and a highly engaged community and loyal fanbase.

That’s why they are the go-to choice for most marketers. There are a lot of benefits to working with niche micro-influencers.

First, they have a high level of engagement, and you are sure you are reaching the right audience.

Also, the cost per sponsored post for micro-influencers is low compared to mega and celebrity influencers.

To understand how much working with influencers might cost you, here’s a table detailing influencers’ categories and how they charge.

So if you want to get views on Instagram, work with influencers. But if you want to get views that translate into meaningful business engagement and interactions, work with niche micro-influencers.

Many businesses work with micro-influencers because of this loyal community of followers. You only need to ensure the influencer is relevant to your niche and industry to get an excellent result.

Working with influencers doesn’t have to cost you money. You can return the favor in kinds, such as commissions on your product or services for their followers, gifts items for friends and family

members.

More Helpful Social Media Tutorials:

• How To Become An Influencer: Are you dreaming of becoming an influencer and getting paid for your influence? Here’s a cover-it-all guide to help you to turn your passions and influence into a career.
• How to Create an Instagram Collab Post: Running an Instagram collab post is an effective way to tap into other people’s followers and reach more audiences on Instagram. Learn the HOWS here.
• How To Run an Engaging Instagram Giveaway: Looking to grow your Instagram account fast? A strategic Instagram giveaway can bring in thousands of new followers and forge interesting engagements with existing ones. Check out this guide.

Wrapping up

As you can see, you can’t sit and hope for more Instagram views to fall on your lap. You have to put in some effort.

Using the tips above, you can grow your reach and engagement. And yes, there are other ways to get more views on Instagram. But you don’t want to overwhelm yourself by implementing all at once.

Start with these 5, rinse and repeat until you start seeing results. Then you can try out other tactics.

Lastly, more followers on Instagram can also give you more views. You can check out our guide on how to get more followers on Instagram. 

We hope you find this guide helpful. If you need more social media content tips, feel free to reach out in the comment section below.