Why should you embed videos in emails?
Videos are growing in popularity in today’s digital world.
They are a great way to capture an audience’s attention, and when used in email marketing, they can be even more effective.
Embedding a video in an email can be an excellent way to engage with your customers, providing them with information and inspiring them to take action.
By the end of this guide, you’ll have the skills and knowledge to embed videos in emails.
Frequently Asked Questions
Can You Embed Video in HTML Emails?
Yes, you can; you should use the <object> and video> tags to embed videos in emails using HTML5.
Reminder: There is relatively little email client compatibility for either of these techniques.
Why Shouldn’t You Embed a Video In an Email?
The video can limit the opportunity for future user engagement and overshadow other significant Calls to Action (CTAs) in your email.
How To Properly Embed Video In Email
We are using Gmail to demonstrate how to embed videos in email, but you can pick from several free email marketing tools available if you are starting a new business.
We’ll demonstrate using the two-step image + link method to embed videos in emails.
With this quick setup, you can enjoy the advantages of embedded video without worrying about email deliverability.
Step One:
You need to start by making a thumbnail for your video.
Email recipients can play your video by clicking the thumbnail that serves as a play button.
There are numerous approaches to making a captivating video thumbnail, but these are the fastest and best methods.
Start by taking a screenshot, then add text with a graphic creation tool to complete your thumbnail.
We are using Canva.
Include a play button graphic that looks like a video play button.
A paragraph of text adds even more context to your film and helps people begin watching it with the correct mindset.
Step Two:
Get the video’s URL; we are using a video from Youtube to demonstrate this step.
Step Three:
Like inserting any other image, include your thumbnail in your email.
Add the picture.
Select “add link” from the menu.
Pick the option to link to a website if your email marketing platform permits it.
Paste the URL of your video into the link field, and now fill in other details; your email is ready!
Benefits of Embedding Videos in Emails
There are numerous benefits to embedding videos in your emails.
Firstly, they help to break up your content and create a more scannable email.
The more difficult your email content is to read, the less likely your customers will read it.
If your email is jam-packed with paragraphs of dense text, only a small percentage of your subscribers will read it.
However, if you break up your content with images, graphs, and charts, you will improve accessibility and readability.
This will increase the likelihood that your readers will read your message.
Another major benefit of embedding videos in emails is that they enable you to create interactive campaigns that engage your customers.
With the ability to include call-to-actions and links in your videos, you can encourage your subscribers to take specific action.
This can be incredibly helpful when you want your customers to sign up for your email list or purchase your products.
Analyzing Your Video Engagement
Now that you’ve successfully embedded videos in your emails, it’s time to analyze your results and see how well your videos engage your subscribers.
You can use a variety of different metrics to measure the success of your embedded video campaigns.
For example, you can measure the number of times your welcome email video is played, the percentage of viewers who watch the entire video, and the number of times your video is shared.
The more your video is played and shared, the more successful it is.
The more engagement your video receives, the more likely customers will purchase your products or sign up for your email list.
Engaging your customers and increasing their investment in your brand is incredibly important.
It allows you to build long-lasting relationships with your customers and strengthen your brand and product while improving your overall value!
Tips for Optimizing Your Video Embedding Process
The best way to optimize your video embedding process is to test several methods to determine the best results for your campaign.
For example, you can test hosting a video on an online platform and link to a video hosted on a platform.
Once you’ve tested different methods, analyze your campaign data to determine which method impacted your campaign.
If you’re not sure where to start, here are a few suggestions:
- Don’t just slap a video into any old email. Place the video strategically in the email, such as at the beginning or the end or in the main body of the email.
- Be sure to include a strong call to action in the email. A strong call-to-action will help ensure that the video drives leads, not just engages your audience.
- Make sure you are testing different video types.
There are many different kinds of videos, so you should try them all to see which types of videos perform best for your customers.
Similar Tutorials to Check Out
- How to Embed Videos in WordPress: Videos are excellent tools for improving your website’s usability, appeal, and engagement. We’ve got you covered if you’re wondering how to embed videos in WordPress.
- How to Embed Instagram Feed on WordPress: When you integrate your Instagram feed with WordPress, users can engage with you on both channels effortlessly. We’ll show you how to embed your Instagram feed on WordPress.
- How to Add Videos to Pinterest:I’ll show you how to use all of the features that Pinterest offers for video content in this post, including how to add videos to Pinterest.
Wrapping Up
Now that you know how to embed videos in emails, you can start taking your email marketing campaigns to the next level.
Video is one of the most engaging forms of content, so you must incorporate it into your marketing efforts.
By embedding videos in your emails, you’ll be able to increase engagement and keep your customers coming back for more.
Now, all that’s left to do is engage your customers with video content.
