The Best SaaS Marketing Agencies to Boost Lead Conversions in 2023

Consistent lead generation and customer retention are two factors all businesses strive to keep.

Loyal customers equate to brand loyalty, the most reliable social advertising any business can rely on. It’s why SaaS marketing agencies exist. By managing leads and turning them into paying, repeat customers, businesses improve profit and strengthen their sustainability.

What is a SaaS Marketing Agency?

SaaS (Software as a service) companies assist all enterprises in implementing their content marketing to ensure enhanced customer acquisition rate and retention.

Full-service SaaS marketing agencies help businesses attract their target audience by devising realistic marketing strategies that fit a business’s and client’s goals and preferences. It’s all about building connections with people to convince them to purchase your product or service.

Whether you’re a small or large-scale enterprise, hiring a team to help with marketing automation saves you both time and cost in the long run.

Below are our picks for the best SaaS marketing agencies in 2023, fit for all types of ventures.

Top SaaS Marketing Agencies for Business Growth

Now, let’s see what each agency brings to the table.

1. NoGood – Best for Rapid Growth

If you’ve seen the astonishing rise of TikTok in the social media scene, then it pays to know that NoGood is the growth agency behind it.

NoGood specializes in ecommerce, B2B, and SaaS and is perfect for startups who want to see a rapid increase in lead generation and organic traffic in their strategies.

Unlike most traditional SaaS companies, NoGood uses a full marketing funnel approach to capture as many leads as possible. From there, their team of experts conducts constant analysis and experimentation to craft strategies that greatly reward your marketing efforts.

NoGood also worked with high-profile clientele like Microsoft, Amazon, Citibank, Amex, and Nike.

Top Features

• Robust analytics and attribution
• Absence of marketing fluff in all of their strategies
• High-speed growth marketing funnels
• Current and data-driven content marketing strategies
• Dedicated growth squad experts committed to achieving rapid and sustainable growth for your business

Why Try It

It’s a trusted SaaS growth agency with vast experience working with startups and global brands.

NoGood has an 88% client retention rate and is an easy one-stop digital marketing partner offering services like PPC campaigns, SEO, video marketing, and more.

2. Roketto – Best for Inbound Marketing

Roketto’s digital marketing services have two main categories – inbound marketing strategy and website development.

Its full-funnel inbound marketing is solutions-based and is crafted to provide value to new customers at every step. Unlike product-based marketing, focusing on hard selling, Roketto is committed to educating customers by creating content-rich strategies across varied SaaS marketing channels.

By building awareness, it builds customer trust, eventually leading to higher conversion rates.

Top Features

• Customer-driven marketing strategies
• Superior inbound marketing and web development capabilities
• Focused on scalability through profit analysis and growth
• Digital marketing initiatives for optimum customer engagement
• Solid lead generation strategies

Why Try It

Roketto is a SaaS marketing agency that cares for people. From sorting qualified leads to marketing automation, its service is centered on helping businesses build quality connections with their clients.

It worked with famous enterprises like Hubspot, Google Partners, and CallRail.

3. NinjaPromo – Best for Social Advertising

Ninja Promo is a multi-channel digital marketing agency specializing in branding and creative design.

Storytelling plays a huge chunk in its content marketing plan and is always reflected in its materials across social media platforms.

Other in-demand services it offers include video production, web design, paid advertising, PR, branding, mobile app development, and more.

Top Features

• Efficient social media management
• Eye-catching social content across digital marketing platforms
• Caters to an extensive list of mainstream and emerging industries
• Tailored strategies efficient for different marketing budget
• Solid influencer marketing strategies

Why Try It

NinjaPromo celebrates the height of imagination and creativity and puts them into profitable SaaS marketing techniques that resonate with people.

It’s also an award-winning digital marketing agency trusted by popular entities like Crunchbase, Influencer MarketingHub, and Fintech Zoom.

4. Kalungi – Best in Cost Efficiency

Kalungi is a B2B SaaS marketing agency that’s great for conversion rate optimization. The company has devised specific strategy playbooks designed for increasing lead generation and customer acquisition.

Kalungi can help in inbound marketing strategy, video creation, marketing automation, and multiple strategies tailored to fit each budget and preference.

One nice thing this SaaS business offers is its training. Once you’ve decided to sign up with it, it can help onboard and upskill your existing marketing team so they can complement the agency’s ongoing campaigns.

Top Features

• Pay-per-performance pricing
• Free SaaS Marketing budget templates with category breakdown features
• 40+ unique blend of services, including competitive research and customer journey mapping
• In-house marketing team training
• Three marketing maturity stages – Start, Scale, and Profit

Why Try It

Kalungi is a great pick if you’re still on the fence and want to see results before paying for the service. Its team of digital marketing experts is also a safe choice, especially if you want a guided strategy implementation at every step.

Its notable clients include Leadcrunch, Clearwave, Ascend Software, and more.

6. Bay Leaf Digital – Best for Analytics

Numbers don’t lie. And if you’re looking for a marketing agency with a solid SEO and analytics background, Bay Leaf Digital won’t disappoint.

Its focus on performance marketing allows it to guarantee a healthy ROI to its clients, along with flexible strategies that can be replicated over time.

Another notable thing about Bay Leaf is its dedicated service to HubSpot management. If your company already uses this CRM to manage most of your content marketing initiatives, then there’s no reason not to try Bay Leaf.

Top Features

• Data-driven SaaS marketing strategies
• Superior analytics insights perfect for capturing SaaS marketing trends
• Solid SEO campaigns
• Focus on monthly recurring revenue for its clients
• Expert HubSpot management

Why Try It

Bay Leaf Digital focuses on analytics to dictate its full-service digital marketing campaigns. Startups keen on measuring site visits and focused on attracting organic traffic to boost sales will find value in working with this SaaS marketing agency.

Some key industry players they’ve worked with include Travelocity, Angie’s List, and Kabbage.

6. Single Grain – Best for Ad Campaigns on Budget

If you prioritize getting quality leads within your budget, consider talking to Single Grain’s SaaS marketing consultant.

Its team of experts analyzes your company’s needs before presenting marketing opportunity insights that they can help you execute while working within your budget. They craft optimized ad spending plans, so you only pay for leads with higher chances of actual customer acquisition.

By ensuring your ads are placed well, you can save and spend your excess resource on boosting other areas of your business, like customer engagement.

Top Features

• Free consultation with a streamlined growth methodology discussion
• Optimized ad spending to help you reduce the cost of finding qualified leads
• Solid paid advertising strategies
• High-impact SaaS marketing methods for clients running online education or school
• Vast experience in different industries, even emerging ones like NFTs and Cryptocurrencies

Why Try It

Single Grain’s promise has always been to increase qualified leads without breaking the bank. It’s a worthy pick if you’re eyeing to use paid ads or PPC campaigns to attract new clients.

Household names that can vouch for Single Grain include AirBnB, Crunchbase, and Alexa.

7. BAMF Media – Best for LinkedIn Marketing

BAMF Media is more than just your typical leading digital marketing agency. It’s more like the only LinkedIn marketing agency that delivers surefire results without you doing the legwork.

This lofty promise is based on the fact that its service is only focused on LinkedIn marketing. BAMF Media uses your story and mission to gather leads that engage with your content, with the best potential of converting into followers, subscribers, and paying clients.

Sales-driven solopreneurs, consultants, and startup founders will love the hassle-free, high-quality prospecting BAMF Media drives for their businesses.

Top Features

• Relevant and engaging LinkedIn content strategy for capturing your market’s attention
• Data-driven copywriting that fits your market’s lingo
• Ghost-writing viral LinkedIn content
• Timely outreach and prospecting service for people who interact with your content
• At least 100 personalized messages are sent out to pre-screened prospects daily

Why Try It

If building LinkedIn authority is your game, then there’s no better choice than BAMF Media. Its methods, timeframe, and execution all revolve around making its clients become LinkedIn influencers.

Some companies who’ve shared their success stories while working with BAMF Media include PVLSE, GoodUnited, KodeBaze, and Pink Marketing.

9. Huemor – Best for Website Development

Your company or organization’s website is your face in the digital world. Without a physical presence like shops or offices, having a website that your clients can visit to check out your services is essential.

Huemor specializes in giving you that domain. With its captivating designs and responsive site performance, you increase the chances of getting high site traffic and click-through rates if you have some ads running.

Huemor limits the number of clients it onboard annually to ensure it maintains high-quality, customer-centric service. This allows its teams to focus on a few projects and see through their results for the coming months.

Top Features

• Conversion-focused, future-proof web design
• Interactive workshops with its team of experts for upskilling your in-house marketing agency
• Shopify development for ecommerce businesses
• End-to-end content marketing and performance marketing optimization
• Expert-guided CMS and third-party integration setup

Why Try It

Huemor is the SaaS marketing agency to try out if you’ve struggled to build responsive and optimized websites for your business. It’s experienced in developing sites for popular web platforms like Shopify, WordPress, Hubspot, and Drupal.

Some of the most notable clients it has worked with include Revlon, net2phone, Exiger, and the United Nations.

9. Wallaroo Media – Best for Social Media Marketing

Managing multiple social media platforms takes time and expertise if you want every message to count. Wallaroo Media majors in this approach and is a trusted B2B SaaS marketing agency for boosting brand awareness in the social sphere.

Its strategies are focused on scaling brands by crafting engaging content that brings value to customers.

With its combined experience in SEO and paid advertising, you don’t only get more leads but also keep existing customers engaged.

Top Features

• Dedicated team is assigned to your in-house marketing team to help scale your brand
• Superior paid advertising strategies for social media platforms like Youtube, Tiktok, and Snapchat
• Early-stage investment options, giving you opportunities to connect with venture capital firms
• Detailed reporting with live dashboards for SaaS marketing performance tracking
• Inclusion of SEO, logo, and animation design that fits your brand messaging

Why Try It

If most of your target audience is active social media users, you’d want a SaaS marketing company with experts in various platforms. Combined with Wallaroo Media’s extensive experience in content writing, you’re guaranteed powerful social media ad campaigns that attract and build connections.

Wallaroo Media’s portfolio includes Bullstrap, Vessi, Spikeball, GIGI PIP, and Blanqi.

10. The Shelf – Best for Influencer Marketing

Building connections through impactful storytelling has become the foundation of many branding strategies. It’s why many SaaS businesses partner with influencers to promote their products and services by weaving them through relatable, human experiences minus the hard-selling.

The Shelf prides itself on focusing its campaigns on creative storytelling. This makes their messaging viral among people interested in specific niches.

As a B2B SaaS marketing agency, it uses a full-funnel marketing approach that builds custom client targeting before leveraging influencers’ impact to increase ad campaign engagement rates.

Top Features

• Unparalleled storytelling capability with the help of industry influencers
• Analytics monitoring for content quality control
• Vast network of influencers across different types of industries
• Customized influencer campaigns to fit your niche goals
• Real-time campaign insights through the client dashboard

Why Try It

The Shelf taps into the power of industry influencers with many followers online. The Shelf’s own experts carefully vet these influencers to ensure their authenticity before partnering with clients.

Some brands it works with include Neutrogena, Walmart, First Aid Beauty, and Kidz Bop.

11. Cobloom – Best for Scalability

If you’re looking for a growth marketing agency that can help generate more organic search visitors and inbound contacts to your website, then Cobloom is a worthy partner.

Its team is focused on accelerating lead generation through content-driven pay-per-click campaigns. By attracting more organic customers to your site, driving sales becomes easier.

As a content marketing agency, Cobloom also includes monetization as part of its strategy. This helps you assess the technical aspects of your site that affects its performance, like web design and load speed.

Top Features

• Proven strategies for growth marketing
• Full-funnel, growth-focused campaigns with development and execution plans
• SaaS growth consulting feature from customer acquisition, retention, and referrals
• Doubles as an inbound marketing agency, with organic growth predictions to reduce acquisition costs
• Free initial SaaS growth consultation to tackle your business priorities and trajectory

Why Try It

Cobloom is a growth marketing agency that delivers results while preparing your company for scaling. Its founders have sold their own SaaS business in the past, which proves their expertise and experience in running a full-service marketing agency, which is attractive to potential investors and buyers.

Notable companies on its client list include Scale, Pipedrive, Autodesk, and Questback.

12. Ladder – Best for Fast-Growing Brands

Any venture engaged in a fast-paced business environment needs a marketing agency counterpart who can deliver results fit for any season. Ladder’s edge lies in its adaptive growth strategy, which is designed to convert real-time data into marketing material.

Ladder’s extensive experience with over 200 startups and Fortune 500 companies allows it to build strategies that work for any industry.

By talking to its strategists, you’ll get a free, personalized benchmark evaluation to show your company’s growth potential at a specified time, along with the necessary KPIs to achieve it.

Top Features

• ROI and data-driven strategies from start to finish
• Cross-functional teams that take charge of creative iteration, technical optimization, and channel strategy
• Similar Company algorithm for better understanding of campaign fluctuations, essential for fine-tuning existing strategies
• Growth IQ framework for establishing foundation and performance benchmarks
• Adaptive growth approach to ensure strategy flexibility over time

Why Try It

Ladder can be a game-changer for fast-growing brands like tech companies, whose trends rapidly change. Its strategies are built for adaptability, ensuring you get the numbers you want amidst trend changes.

It has worked with popular brands, including Facebook, Booking.com, IDEO, BlockFi, and Monzo.

13. Inturact – Best for Onboarding & Retention

Inturact is a SaaS marketing agency that specializes in consulting and full-service marketing. It’s committed to aligning all its digital marketing campaigns to your company goals while prioritizing smooth customer onboarding.

If you need help enticing your customers to sign up or purchase a service, then this marketing agency can help you iron out the initial steps. Inturact helps in product positioning, which can involve interviewing customers before mapping out a trigger-based onboarding workflow.

Other services it offers include data analysis, graphic design, growth hacking, analytics tracking, and more.

Top Features

• Customer-focused onboarding process for maximum conversion and profitability
• Event and funnel tracking for identifying actionable metrics, triggers, and relevant events
• Ideal customer discovery feature for creating more effective onboarding fit for various buyer personas
• All-in-one content creation platform for writing onboarding emails, in-app messages, and walkthroughs
• Weekly and monthly performance reviews to optimize funnel performance and workflows

Why Try It

Inturact is a powerful marketing agency for companies needing seamless client onboarding. It’s also an efficient partner if you want existing clients to upgrade their current subscriptions.

It partners with leading brands like HubSpot, InnerTrends, Viral Loops, and Growbots.

Factors to Consider When Choosing a B2B SaaS Marketing Agency

Sales acceleration is only as good as your ability to attract, engage, and provide value to customers. With the right SaaS marketing agency, you’ll increase your chances of getting this formula right for a sustained period.

Here are the factors to look for when subscribing to a marketing agency.

Cost

This refers to your company’s budget with the SaaS marketing agency’s subscription plans. As you’ve seen on our list, not all companies offer full-stack services. Some focus on social media marketing, while others use multiple marketing channels to diversify.

Either way, the cost is directly affected by the package inclusions. Before subscribing to a SaaS marketing agency, ensure you’ve got a definite figure you’re willing to spend and see which companies fit your budget.

Business Goals and Strategies

An efficient way to save costs is to have a checklist of what you want. Are you interested in email marketing or link building? What about podcast advertising? How many clients do you see using your product or service in the next one to two years?

Your business goals play a huge part in any SaaS marketing strategy because they help define the growth speed you envision for your business. And not all content marketing fits a particular business trajectory.

In-House Marketing Team

If you already have your marketing team, it’s great to consider SaaS companies that can complement your people. This ensures there are no unnecessary role duplicates unless required for complex marketing strategies requiring multiple experts in a task.

Experience and Reputation

A reliable B2B SaaS marketing agency will always be proud of showing off its track record and portfolio. After all, it’s proof of how well it gets companies on their clients’ radars.

Subscribing to trusted SaaS companies with years of experience and stellar client reviews is always the safest way. Still, it pays to check some newer guys building their names in the industry. They’ll bring fresh perspectives not common in mainstream companies.

Talent Diversity

An ideal SaaS marketing agency is an entity with a diverse team of talents working to enhance your content marketing initiatives. Before hiring one, check if they have a healthy balance between creative team members and select specialists with extensive knowledge of marketing metrics.

Frequently Asked Questions

How Long Before You See Results in Your Marketing Strategies?

The average time it takes for small businesses to see results in their content marketing strategies is around six to nine months.

This is because many web-based marketing efforts are dependent on Google’s ranking. Digital marketing strategies like search engine optimization, inbound marketing, and social media management take time. Even the best marketing campaigns take months to see actual revenue growth.

Are All SaaS Companies Subscription-Based?

Yes, all SaaS companies are subscription-based. However, about 75% of the current players in the industry offer free trials for a limited time, allowing users to test their most essential features. Free trials can run as short as two weeks up to a month.

How Much Should I Spend on a Marketing Agency?

This all depends on the services you require. More campaigns mean higher costs, which is why full-service SaaS businesses charge higher. If your goal is to dominate a single platform with a linear strategy quickly, it might save you from hiring agencies that specialize in that service.

For instance, social media marketing can average $2,500 monthly for a six to twelve-month contract. On the other hand, hiring a full-service SaaS marketing agency can cost $12,000 a month, depending on the inclusions.

Some agencies can also offer a customized quote if you mix and match service features that don’t fall in their standard subscription packages.

How Does SaaS Marketing Attract Customers?

B2B SaaS marketing agencies attract new customers by creating a full-service digital marketing strategy that resonates with specific target market preferences.

A SaaS marketing agency identifies buyer personas and spends time in customer journey mapping across different digital channels.

By understanding the customers’ desires, SaaS companies can drive lead generation from potential paying customers who find quality experience and connection in your company’s messaging.

Improve Business Conversion Rates With the Best SaaS Marketing Agency

Now that you have a list of the top B2B SaaS marketing agencies, you’re one step closer to powering up your content strategy.

Whether you want a full-service marketing agency or someone focused on social media marketing, our SaaS businesses list gives you the best marketing channel.

The bottom line is choosing the agency that can create strategies aligned with your goals or help you polish your existing plans. It’s also wise to consider options with an extensive background in the industry where your business belongs.