In today’s ever-changing marketing landscape, great strategies without the right tools will fall flat.
Marketers with a broad target market are now seeing a decline in results, while account-based marketing now fuels 70% of marketing campaigns for small to large organizations.
That’s because of the adoption of all-in-one marketing tools.
These platforms offer the data, connectivity, clarity and unified analytics to create highly-customized marketing materials necessary for delivering personalized customer experience.
In this guide, we’ll examine the best marketing platform you can use to automate and streamline your marketing activities, from email automation, customer relationships management, lead nurturing, customer support etc.
All-in-One Marketing Platform: The Basics
To succeed in marketing today, businesses must focus on delivering customers a personalized and frictionless experience.
While many tools exist to achieve that, an all-in-one marketing platform offers a unified channel to ace it. So what’s an all-in-one marketing platform?
What’s an All-in-One Marketing Platform?
An all-in-one marketing platform is an aggregation of software and tools designed to take care of all aspects of an organization’s marketing operation.
Whether you are a digital marketer or own a small or medium enterprise, these tools help you to launch marketing campaigns and manage them more efficiently and successfully.
Benefits of All-in-One Marketing Platforms
There are many benefits to using an online all-in-one marketing platform. Here are some of them;
- They make gathering and analyzing data accessible for better marketing decisions.
- You can quickly generate reports on essential marketing metrics like email open rates, conversion and engagement rates.
- Track prospect and customer activity and segment them into demographics for more personalized marketing outreach.
- Offer multiple ways of connecting with customers, emails, SMS, and social media campaigns from a single dashboard.
Standard Features of All-in-one Marketing Platforms
Most all-in-one marketing platforms are typically aimed at SMB marketers who do not have the time and team to manage multiple marketing systems.
For this reason, these systems often focus on simplicity rather than offering sophisticated capabilities. Below are standard features you’ll find in an integrated marketing package.
Marketing Automation
Run marketing campaigns on auto-pilot, from designing and deploying to tracking performance.
Marketing automation is an integral part of all all-in-one marketing platforms. You can analyze campaign results for future improvements.
CRM
Customer relationship management is easy with an integrated system. You know exactly where your customers are in their marketing journey.
Plus, you can segment them based on demographics, interests, age, lifestyle, job profile and online behavior.
Email Marketing
Capture, nurture and convert email leads to customers with mass or drip email campaigns. Track customer engagement and interactions with your emails from the same system.
Social Media Marketing
You don’t need a separate social media marketing tool. You can create social media marketing campaigns from one interface for all your social channels, including Facebook, Twitter, Instagram, and Pinterest.
It’s also easy to track, compare and contrast each platform’s performance.
Analytics and Business Intelligence
Gather marketing data across multiple channels and generate reports to analyze the performance of your campaigns individually or as a whole.
Content Management System (CMS)
Create content workflows, publish and manage all your marketing materials without switching tools.
Some of these CMS integrates with the best SEO tools to uncover business-moving keywords and discover which search terms bring prospects to your website.
5 Best All-in-One Marketing Platforms
1. HubSpot
Founded by Brian Halligan in 2006, HubsSpot is one of the most popular all-in-one digital marketing platforms. The platform offers features from sales and marketing to customer service.
HubSpot’s Marketing Hub focuses on inbound marketing that incorporates tools for automating landing page creation, social media marketing, email marketing campaigns, search engine optimization SEO, content management, reporting & analytics and many more.
Its sales CRM software gives you deep insights into your customers, allowing you to connect with them in the best possible way and create a tailored outreach.
Hubspot is known for its vast knowledge base and training resources which help users to master any of its features in no time. HubSpot customer support service is highly responsive and available 24/hours a day, seven days a week.
While it’s possible to use each of Hubspot’s tools individually, using them as one powerful integrated tool gives the best results. The platform integrates all areas of marketing, allowing your team to share resources and work together seamlessly.
HubSpot is ideal for small businesses and large marketing teams looking for a flexible yet powerful all-in-one inbound marketing tool to scale their operations.
Key Features
- Email Marketing Automation
- Social Media Management Software
- Customer Feedback Report
- Free Email Templates Builder
- Integration with third-party tools.
- Ads Software
- eCommerce platform
- Sales Automation Tools
- Free Chatbot Builder
- Free Meeting Scheduler App.
- Built-in Marketing Analytics and Reports
HubSpot Pricing
Hubspot has four different pricing plans:
- Free Plan
- Starter plan: $45/month, billed annually at $540.
- Professional plan: $800/month, billed yearly at $9,600.
- Enterprise plan: $3,200/month, billed annually at $38,400.
2. Keap
Keap, formerly Infusionsoft, is a small business-focused cloud-based marketing automation and CRM solution.
Whether you are a startup, marketer, an e-commerce store or an agency, Keap allows you to automate repetitive marketing and administrative tasks such as sending quotes, generating marketing reports, creating invoices, and sending emails, texts and calls on auto-pilot.
Keap CRM functionalities allow businesses to segment and track customer activities to facilitate personalized campaigns based on engagement triggers such as emails opened, clicks, and more.
With Keap, e-commerce store owners have a centralized hub for managing inventories, fulfilling orders, receiving payments, setting up shopping carts, tracking storefront activities, sending quotes, creating invoices and generating receipts.
While the platform is a popular e-commerce suite, several businesses in other industries use Keap to streamline sales and manage customer experiences. The platform integrates with other powerful marketing tools like SalesForce, Zapier, Gmail etc.
With Zapier integration, Keap can connect to over 4,000 apps, giving you unlimited marketing possibilities. On top of that, you can access Keap on the go using your iOs and Android devices.
Keap is ideal for e-commerce entrepreneurs looking for marketing automation, CRM and e-commerce capabilities on a single dashboard.
Key Features
- Advanced CRM Analytics and Reporting
- Lead Management Software
- Sales Pipeline Management
- Automated bookings and contact forms.
- Appointment Reminder
- Sales Nurture
- Purchase Follow-ups emails and SMS
- SMS Text Marketing
Keap Pricing
- Free 14-day Trial
- Pro plan: Starts at $149/mo starting at 1,500 contacts
- Max Plan: Starts at $199/mo starting at 2,500 contacts
3. MailChimp
Created in 2001, Mailchimp has grown from its initial days of email service to an all-inclusive marketing automation tool. The platform now allows businesses to market their products and services via landing pages, pop-ups, and email automation from one place.
It features robust analytics capabilities that allow you to track campaign performance, understand customers and preset triggers, and deliver the right marketing message based on their actions.
Whether opt-ins, landing pages, or postcards, Mailchimp has several customizable templates to help you get your campaign up and running quickly. Users can create targeted ads, run Facebook ad campaigns, and automate follow-ups using its simple drag-and-drop editor.
Mailchimp offers advanced segmentation capability and built-in contact management, which gives graphical representations of data and customer interactions in easy-to-understand formats.
Users can access and manage their Mailchimp campaigns on Android and iOs devices. They also get real-time notifications about their audience activities.
MailChimp is a perfect fit for a wide range of businesses, from small online stores to large e-commerce companies focusing on newsletter marketing as the core of the marketing channels.
Key Features
- Audience Dashboard
- Marketing CRM Tools
- Behavioral Trigger Targeting
- Abandoned Cart Emails
- Welcome Series
- Advanced Audience Segmentation
- Drag and drop builder
- Product Recommendations
- Send Time Optimization
- Order Notifications emails
- Customer Re-engagement
MailChimp Pricing
- Free plan with limited functionalities
- Essential plan: Starts at $11/month
- Standard plan: Starts at $17/month
- Premium plan: Starts at $299/month
4. Systeme.io
Systeme is the perfect all-in-one marketing platform for digital entrepreneurs looking to create webinars, online courses, affiliate programs, and a complete sales funnel.
Using Systeme requires zero technical know-how, thanks to its super-intuitive user interface. With Systeme’s pre-made templates and drag-and-drop editor, you don’t need extra tools to build responsive business websites, sell your products or services and generate leads.
You can build an online community and sell virtually anything online with Systeme membership and e-commerce features. Launching your membership website program is also a breeze regardless of your knowledge level.
Want to set up your affiliate program? No Problem. You don’t have to hire developers or commit tons of hours. With Systeme, It’s a matter of clicks.
Whenever you need help, Systeme customer support is always on standby, with an average response time of 2 hours.
For anyone looking for a quick way to start an online business, Systeme offers all the features you need, provides templates for every type of marketing material, requires no learning curve and is highly affordable.
Key Features
- Easy Sales Funnel Building
- Third-party app Integrations
- Email Marketing Creation and Automation
- Contact Management
- Affiliate Program
- Workflows Automation
Systeme Pricing
- Free plan with limited features
- Startup plan: $27 per month.
- Webinar plan: $47/month.
- Unlimited plan: $97 per month
5. ActiveCampaign
ActiveCampaign is sales automation, email marketing, CRM and marketing automation packed in one place.
Thanks to its simple drag-and-drop automation builder, the platform offers an easy way to launch and run digital marketing campaigns.
You can create automated workflows, set up follow-up emails, and integrate with your favorite apps in minutes. It’s easy to manage your content, organize customer data, manage your pipelines, and update deals from a single dashboard.
One significant advantage of ActiveCampaign over other tools is the seamless connection it helps forge between your business and its customers. You can recommend products, offer sales, answer questions, and get direct customer feedback without extra tools. Thanks to its website messaging, SMS and customer segmentation features.
Its campaign tracking capabilities give real-time insights into your marketing campaigns. The platform offers live one-on-one support, training guides, and video tutorials.
Activecampaign is ideal for small businesses and solo entrepreneurs seeking to create complex marketing workflows and automation with zero-coding knowledge at an affordable price.
Key Features
- Integrated Custom Forms
- Site Visitors Engagement Tracking
- Advanced Marketing Analytics Reporting
- Free Training and Support
- Contact Management and Email Segmentation
- Customizable Automation Goals
- CRM App
- Seamless integration with third-party apps.
ActiveCampaign Pricing
Activecampaign price varies depending on the number of contacts a business has. Below are the prices for up to 500 contacts.
- Lite plan: $9/month, billed annually.
- Plus plan: $49/month, billed yearly.
- Professional plan: $149/month, billed annually
- Large businesses can request a customized Enterprise plan price quote.
Frequently Asked Questions
What to Look for in an all-in-one marketing platform?
When shopping for an all-in-one marketing platform, choose a vendor and a plan that provides all the functionalities you need to grow your business. The tools in this guide are the best on the market.
What is One on One Marketing Called
One-to-one marketing is called customer relationship management or relationship marketing. It’s a marketing practice whereby businesses tailor their product or service to meet an individual customer’s needs.
How Much Do All-in-One Marketing Platforms Cost?
Almost all all-in-one marketing platforms offer a free version of their software or provide a few features free. Paid plans can start from as little as $9 to a few thousand dollars
monthly, based on the features available and the number of contacts.
Wrapping up
From automating workflows such as bookings, sales and mailing list sign-ups to offering insight and recommendations needed to design, initiate and execute campaigns, an integrated system helps marketers streamline the process and navigate the ever-growing complexity in the digital space.
This guide presents 5 of the best-integrated marketing platforms. We also go ahead and recommend the best use cases for each tool.
Hopefully, you are now equipped with the information to make an informed decision.
If you have further questions on this topic, drop us a line in the comment below.
